Tim Beveridge

Tim is a leading strategic consultant with over 20 years’ experience working at the intersection of marketing and technology. Passionate about driving better customer experiences and stronger business results, Tim joined Silverbullet as GM of Strategic Consulting in December 2019.
  • Advertising TechnologyContextual Targeting: Brand Safe Ad Environments

    Contextual Targeting: The Answer to Brand-Safe Ad Environments?

    Today’s increasing privacy concerns, coupled with the cookie’s demise, means marketers now need to deliver more personalised campaigns, in real-time and at scale. More importantly, they need to demonstrate empathy and present their messaging in brand-safe environments. This is where the power of contextual targeting comes into play. Contextual targeting is a way to target relevant audiences using keywords and…

  • Advertising TechnologyWhat is Contextual Advertising? Contextual Targeting with cookie-less

    Why Contextual Targeting Is Critical For Marketers Navigating The Cookie-Less Future

    We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many challenges, it also presents many opportunities for marketers to unlock more intelligent contextual targeting tactics. Preparing For A Cookie-Less Future The increasingly privacy-savvy consumer is now…

  • Advertising TechnologyContextual Ad Targeting for Brand Safety

    Contextual Targeting: Building Brand Safety In A Cookie-less Era

    Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business.  Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments.  There is good reason for concern Studies…

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