Analytics & TestingMarketing InfographicsSocial Media Marketing

25 Awesome Social Media Tools

It’s important to note that social media platforms are quite different in their goals and features. This infographic from the 2013 Social Media Strategies Summit breaks down the categories nicely.

When planning a company social strategy, the sheer number of available tools for social media management can be overwhelming. We’ve compiled 25 great tools to get you and your team started, categorized into 5 types of tools: Social Listening, Social Conversation, Social Marketing, Social Analytics and Social Influencer.

It’s great to see our sponsor, Meltwater Buzz, topping the list of Social Listening platforms – we’re getting amazing results from the tool!

25 Awesome Social Media Tools

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. Hi Douglas, thanks a lot for your list, it is really helpful to orientate in the wide spheres of social media 😉 But I miss quintly in the list. It is the former allfacebookstats. Today it’s the most professional tool. What`s great about it? You have more than 100 metrics to analyze Facebook, Twitter, YouTube and GooglePlus. And you are able to individualize your analysis so that it fits to your needs. It really helps to find out which of your marketing strategies are the most effective. You should give it a try.

  2. Thanks so much for including Postling, which is also part of the LocalVox platform. We are honored to be on your list as the team that’s focused on the local part of social media and the unique challenges therein. We posted this on our blog and thank you!

  3. Thanks for the nice post about social media tools which you have shared. in today age have many tools to analyze facebook, twitter and google plus and you able to personalise your analysis so which it fitouts to your needs. It positively helps to find out which of your marketing strategies.

  4. Hi,
    My personal favourite is Blog2Social. I personally believe that Blog2Social is one of the great social media cross-posting plugin as there are no server side installation process to be done. It allows the post author to advance directly to the posting dashboard of Blog2Social Word-press, in which pre filled posting texts are provided. After customizing the texts the author schedules the posts or publishes them without delay.

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