Some WordPress plugin popularity has been driven by personal or consumer-based installations. What about business? We’ve put together a list of our favorite plugins that we believe enable WordPress business users to capitalize on their content and drive results through search engines and social media, via mobile, tablet or desktop… and fully integrate their social and video strategies.
Having developed some popular plugins, I'm always enthusiastic about finding and sharing plugins that do an amazing job to enhance, optimize, and automate tasks within WordPress. WordPress plugins are both a blessing and a curse, though.
WordPress Plugin Problems
- Plugins sometimes leave security holes that hackers can take advantage of to push malware onto your site.
- Plugins often don't fully utilize the WordPress coding standards, adding unnecessary code that can cause other issues.
- Plugins are often poorly developed, causing internal data or performance issues.
- Plugins are often not supported, leaving you with a dependence on code that may grow out of date and render your site useless.
- Plugins can leave tons of data in your database… even after you uninstall the plugin. Developers could fix this, but often don't worry about it.
I believe WordPress has really stepped up, expiring old plugins from view in their plugin repository and then approving new plugins manually to ensure they're not poorly written. Since self-hosted WordPress instances allow you to install any plugin, though, you have to do your homework or get a trusted resource to make recommendations.
Additionally, many of the Best WordPress Plugins Lists are tailored to the personal blogger and don't actually focus on businesses and their unique efforts in designing and developing content strategies that help to promote their business. Below is a tried and true set of WordPress plugins for business that we believe are the best in the vast landscape of WordPress plugins.
The Best WordPress Plugins to Engage and Convert Visitors
- EventON – If you're looking to easily add events, registration, across multiple locations on your WordPress site, this plugin is both well supported and has a ton of features.
- Gravity Forms – Quick and easy form-building with a variety of configuration options easily integrated with third-party services like PayPal, MailChimp, AWeber, and others. Add-ons and an API are available for enhanced functionality.
- Highlight & Share – plugin for highlighting text and sharing it via Twitter and Facebook and other services including LinkedIn, Email, Xing, and WhatsApp. There’s also a built-in Gutenberg block that will allow your users to Click to Share.
- OptinMonster – Create attention-grabbing opt-in forms that turn visitors into subscribers and customers. Choose from popups, floating footer bars, slide-ins, and others to create your opt-in form in 60 seconds flat.
- Jetpack – Jetpack continues to improve with both free and paid versions that extend the capabilities of your WordPress site. Two key features I believe are the social sharing capabilities and subscribe via email enhancements. There are a ton of other features, though! Best of all, this plugin is developed by Automattic so you know it's written and maintained to the highest standards.
- WooCommerce – the most popular eCommerce platform for building an online store. Woocommerce is fully supported with a ton of enhancements and plugins by the team at Automattic, the developers of WordPress.
The Best WordPress Plugins to Enhance Your WordPress Administration
- Better Search Replace – there are times when you need to run a search/replace on the database for content, links, or other settings. This plugin is a great option for doing that.
- Google Tag Manager for WordPress – manage all of your additional scripts and other actions from Google Tag Manager. This plugin is specific to WordPress and offers a ton of options.
- Post List Featured Image – adds the Featured Image column in admin posts and pages list. It lets administrators see which posts or pages have a featured image set.
- Quick Drafts Access – Are you managing a lot of drafts? If so, this plugin puts a great shortcut in your admin menu that will bring you directly to your drafts (as well as display a count).
- Site Kit by Google – the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free.
The Best WordPress Plugins to Power Up Your Content and Its Reach
- Advanced Custom Fields – Make it easy for administrators, authors and editors to customize your website by simplifying its administration. ACF is simple to implement and highly customizable. Buy the additional licensed add-ons for some incredible features.
- ARVE Advanced Responsive Video Embedder – Embedded videos can be a nightmare for maintaining responsive layouts on your site. WordPress natively embeds dozens of platforms, but doesn't ensure they're responsive.
- Easy Social Share Buttons – Enables you to share, monitor and increase your social traffic with a slew of customization and analytics features.
- Easy WP SMTP – Sending WordPress notifications, alerts, and automated emails from your hosting provider is asking for trouble. Using SMTP to send an email via your authorized service provider is far more secure and will have a higher probability of getting delivered.
- FeedPress – FeedPress automatically handles feed redirections and updates your feed in real-time each time you publish a new post.
- OneSignal – mobile push, web push, email, and in-app messages. Notify subscribers with each post published.
- Podcast Feed Player Widget – This is a widget that I personally developed that is quite popular. If you're hosting your podcast elsewhere, you can enter the feed and insert your podcast in your sidebar or using a shortcode within a page or post. It utilizes WordPress' native HTML audio player.
- GTranslate – Use this plugin and service to automatically translate your content and optimize your WordPress site for international search reach.
- Publish to Apple News – Enables your WordPress blog content to be published to your Apple News channel.
- Recently – Add a widget to your footer with your most recent content to provide some great internal links and engagement. This plugin has a ton of design customization options.
- Revive Old Posts – Why just share your content once when you could be sharing great content repeatedly… driving engagement and realizing your content investment?
- WordPress Popular Posts – Add a widget to your footer with your most popular content to keep momentum on those posts and pages. This plugin was built by the same author of Recently, and has some built-in templates ready to go as well!
- WP PDF – Embed mobile-friendly PDFs easily in WordPress – and prevent your viewers from downloading or printing your original files.
- WP User Avatar – WordPress currently only allows you to use custom avatars that are uploaded through Gravatar. WP User Avatar enables you to use any photo uploaded into your Media Library as an avatar.
The Best WordPress Plugins to Optimize Your WordPress Site
- Broken Link Checker – Broken Link Checker monitors and tests all internal links & external links on your site looking for broken links. It helps you fix bad links to improve SEO and user experience.
- Kraken Image Optimizer – Optimizes images and thumbnails on the fly, enabling you to lower image size and load times without losing quality.
- StackPath CDN – Achieve faster page load times, better Google rankings, and more conversions with StackPath CDN. Setup is simple and only takes minutes.
- WordPress SEO – Rank Math is a lightweight SEO Plugin that includes on-page content analysis, XML sitemaps, rich snippets, redirections and more.
- WP Rocket – Make WordPress load fast in a few clicks. This is recognized as the most powerful caching plugin by WordPress Experts.
The Best WordPress Plugin for Cookie and Data Compliance
As a business, you need to be compliant with the international, federal, and state regulations that govern how you track and keep your visitors' data. I was utilizing the Jetpack widget for cookie permissions, but it often loaded more than once and had no customization options.
- GDPR Cookie Consent (CCPA Ready) – The GDPR Cookie Consent plugin will assist you in making your website GDPR (RGPD, DSVGO) compliant. In addition to compliance with this GDPR WordPress plugin also supports cookie compliance in accordance with the LGPD of Brazil and California Consumer Privacy Act (CCPA) which is a state statute intended to enhance privacy rights and consumer protection for residents of California.
The Best WordPress Plugins to Protect Your WordPress Site
- Akismet – WordPress’ most popular plugin, Akismet is possibly the best way in the world to protect your blog from comment and trackback spam. Don’t just install it, report those jerks!
- VaultPress – Protect your content, themes, plugins, and settings with realtime backup and automated security scanning.
- WP Activity Log – The most comprehensive WordPress activity log plugin to keep a record of user changes, ease troubleshooting and identify suspicious behavior early to thwart malicious hacks.
Need More Plugins?
There are some excellent, paid plugins that are fully supported on Themeforest that you won't find elsewhere. The parent company, Envato, does a great job of ensuring plugins are supported and updated often.
Disclosure: I'm utilizing affiliate codes throughout this post, please support my publication by clicking through and buying them!