BetterUp: Scale Your Revenue with Human + AI Sales Coaching
Sales teams operate in an environment defined by constant pressure. Quotas rise, deal cycles lengthen, and sellers are expected to master complex products while navigating increasingly sophisticated buyers. Traditional sales training, delivered as one-time workshops or static playbooks, often fails to create lasting behavioral change. What sales organizations need today is not more content, but consistent, personalized development that strengthens performance over time and directly connects to revenue outcomes.
That shift is driving renewed interest in sales coaching as a strategic function rather than a managerial afterthought. High-performing organizations are recognizing that sustained quota attainment depends as much on mindset, confidence, and adaptability as it does on sales methodology. Coaching addresses these human factors while reinforcing execution in the field.
BetterUp
BetterUp is a human + AI coaching platform designed to help organizations develop people at scale. By combining one-on-one professional coaching, behavioral science, analytics, and AI-driven personalization, BetterUp enables sales organizations to move beyond episodic training and establish continuous performance development.
For sales leaders, the value of BetterUp lies in its ability to align individual growth with business results. Sales coaching delivered through the platform is tied to measurable outcomes such as quota attainment, pipeline growth, productivity, and retention. Rather than treating coaching as a soft benefit, BetterUp positions it as a revenue-driving capability embedded into the sales organization.
Sales performance improves when coaching becomes part of the operating rhythm. BetterUp supports sellers in staying focused under pressure, helps managers develop effective coaching behaviors, and reinforces sales methodologies long after formal training has ended. This creates consistency across teams while still addressing the unique needs of individual sellers.
To understand how BetterUp supports sales coaching at scale, it’s helpful to examine the platform’s core capabilities. Together, these features create an integrated system for improving sales performance.
- Assessments and Readiness Insights: BetterUp uses validated assessments to surface factors such as stress, confidence, motivation, and goal clarity. For sales teams, these insights reveal performance drivers that traditional metrics overlook, enabling coaching to address root causes, not just symptoms.
- Coaching Marketplace: Sellers, managers, and leaders are matched with certified coaches experienced in performance under pressure, communication, leadership development, and career growth. This ensures coaching relevance across roles from SDRs to enterprise sellers.
- Data and Analytics Dashboards: Sales leaders gain visibility into engagement patterns and outcome correlations, enabling them to connect coaching participation with changes in productivity, pipeline health, and quota attainment.
- Goal Setting and Accountability Tools: Coaching engagements are anchored to clear goals that align with business priorities. Progress tracking ensures that development translates into observable behavior change in live selling environments.
- Integrations With Enterprise Systems: BetterUp integrates with HR and enterprise systems to align sales coaching with broader talent, performance, and leadership initiatives.
- Manager-as-Coach Enablement: The platform helps sales managers build coaching capability, improve one-on-ones, reinforce methodologies, and sustain performance gains across teams.
- Mobile and App Accessibility: With apps available on iOS and Android, sales professionals can engage with coaching wherever they work, supporting development in real-world selling contexts.
- Personalization Powered by AI: AI enhances human coaching by surfacing relevant insights, prompts, and resources tailored to individual patterns, making coaching more timely and impactful.
- Sales Performance Programs: Structured programs focus on sales excellence, SDR development, leadership readiness, and methodology reinforcement, allowing organizations to standardize impact without sacrificing personalization.
Taken together, these capabilities allow sales coaching to scale without becoming generic. Sellers receive individualized support, managers improve their coaching effectiveness, and leaders gain clearer visibility into how people development influences revenue outcomes.
Organizations typically begin with BetterUp by identifying specific sales challenges, such as inconsistent quota attainment, manager effectiveness gaps, or burnout among high performers. Coaching programs are then configured around those priorities, with assessments and analytics providing ongoing insight. Over time, coaching becomes embedded into sales workflows rather than treated as an optional add-on.
BetterUp Results
The impact of this approach is measurable. BetterUp reports that sales performance coaching has delivered a 60 percent increase in quota attainment, a 20 percent increase in sales pipeline, and a 24 percent improvement in team productivity. Organizations have also seen a 63 percent increase in intent to stay, highlighting the role coaching plays in retaining top sales talent in competitive markets.
Sales leaders often invest heavily in tools, territories, and incentives. BetterUp adds a complementary lever by strengthening the human side of selling. When coaching is continuous, personalized, and measurable, it becomes a durable advantage that compounds over time.
For organizations looking to improve sales performance without relying solely on short-term tactics, BetterUp offers a scalable path to building stronger sellers, better managers, and more resilient revenue teams. Request a BetterUp demo to see how sales coaching can become a measurable driver of quota attainment and pipeline growth.
