Push Monkey: Automate Push Browser Notifications For Your Web Or E-commerce Site
Each month, we get a few thousand returning visitors through browser push notifications that we integrated with our site. If you’re a first-time visitor to our site, you’ll notice the request that’s made at the top of the page when you visit the site. If you enable these notifications, you will receive a notification each time we post an article or send a special offer.
Over the years, Martech Zone has acquired over 11,000 subscribers to our browser push notifications! Here’s what it looks like:
Push Monkey is a cross-browser notification platform that’s simple to set up and integrate into your website or e-commerce site. It’s an inexpensive way to get visitors to return to your site without asking for any personal information.
What is a Push Notification?
Much of digital marketing utilizes pull technologies, that is the user makes a request and the system responds with the requested message. An example might be a landing page where the user requests a download. Once the user submits the form, an email is sent to them with a link to the download. This is useful, but it requires the action of the prospect. Push notifications are a permission-based method where the marketer gets to initiate the request.
What is a Browser Notification?
All major desktop and mobile browsers have 1o their site’s notifications. This includes Chrome, Firefox, Safari, Opera, Android, and Samsung browsers.
The key benefit of browser notifications is that readers can be informed about your content at all times, even when reading other websites or working in other apps, even with the browser closed. Also, even when the computer is inactive, the notifications queue is displayed the moment it wakes up.
Examples of Browser Notifications
Aside from learning when Martech Zone is publishing an article or making an offer with one of our partners, browser notifications also allow:
- Coupon Alerts: You publish a new coupon or discount code to market to subscribers.
- Ecommerce Activation: Your visitor viewed a product page but didn’t add the product to their cart.
- Lead Nurturing: Your visitor started to fill out a form on a landing page but didn’t complete it.
- Retargeting: A reservation site can retarget visitors who searched for an open reservation.
- Segmentation: Your company is launching an event and wishes to target visitors to your site from the region.
Push Monkey Features Include
- Integrations: Shopify, Click Funnels, Magento, Squarespace, Joomla, Instapage, Wix, WordPress, and other platforms have native integrations with Push Monkey.
- Automation: Push notifications can be sent automatically via a workflow, eliminating the need to execute each campaign manually.
- Filtering: Control which content types to send notifications for.
- Targeting: Define interest segments for your subscribers so that you can target them topically or geographically.
- Ecommerce: Abandoned shopping carts, back-in-stock notifications, price drop notifications, product review reminders, and welcome discounts can be automatically configured.
Browser Notifications Plugin for WordPress and WooCommerce
Push Monkey has a fully supported WordPress Plugin that integrates with post types, categories, and WooCommerce abandoned carts… with reporting available right in your dashboard! No theme or coding is necessary – install the plugin and go.
You can get started for free on Push Monkey and pay as your subscriber base grows.
