Carts Guru: Drive More Online Shopping Revenue With Smarter E-commerce Workflows
E-commerce brands are under relentless pressure to acquire customers efficiently, retain them longer, and personalize every interaction. Growth stalls when teams juggle disconnected tools, miss key engagement windows, or struggle to turn anonymous traffic into revenue. Multichannel automation has become essential, not optional, because brands need to meet customers where they are—whether that’s email, SMS, Messenger, or real-time on-site experiences—and keep the conversation going from first touch to post-purchase loyalty.
Carts Guru
Carts Guru is a multichannel marketing automation platform built specifically for e-commerce brands that want to increase revenue, improve retention, and simplify campaign execution. It unifies email, SMS, funnels, segmentation, templates, analytics, and platform integrations into a single environment designed for fast growth.
Using Carts Guru delivers immediate gains because the platform removes friction across the customer journey. Users can orchestrate automated workflows that follow a shopper from awareness to after-care, ensuring no opportunity is missed. The system also unlocks more revenue per customer through intelligent segmentation, personalized product recommendations, multilingual templates, and real-time remarketing triggers that respond to browsing or purchase behavior. With built-in dashboards, brands gain the insight needed to optimize campaigns, measure customer value, and run a profitable, scalable e-commerce operation.
Carts Guru Features That Power E-commerce Growth
Before exploring the feature list, it’s worth noting that Carts Guru consolidates capabilities typically spread across multiple platforms. This reduces tool fatigue, aligns messaging across channels, and helps marketers operate efficiently at scale. After the list, you’ll find a summary that ties these capabilities together.
- Automation: Create fully automated, behavior-based workflows that trigger when a customer abandons a cart, makes a purchase, fails a payment, or leaves the site. Automations can branch mid-workflow based on properties such as location, past purchases, or engagement history. Backup channels (such as SMS) automatically activate when an email is unopened or undelivered.
- Audiences: Automatically enroll contacts into dynamic, behavior-based lists such as VIP, inactive customers, or cart abandoners. Smart segmentation ensures each customer receives messaging relevant to their activity and lifecycle stage.
- Campaigns: Launch multichannel campaigns spanning email, SMS, and Facebook Messenger. Popular campaign types include cart abandonment, win-back sequences, post-purchase recommendations, and seasonal promotions.
- Dashboard: Access real-time e-commerce analytics, including average order value, revenue per contact, customer journey progress, message deliverability, open rates, click-through rates, and channel-specific revenue attribution.
- Funnels: Build customizable conversion funnels that increase sales by up to 25 percent through personalized on-site interactions. Funnels help capture more leads, raise average order value, and deliver targeted experiences to ad traffic.
- Multichannel: Reach customers through the channel they prefer—email, SMS, or on-site funnels. SMS performance is particularly strong, with a 98 percent open rate, 15 percent click-through rate, and 25x ROI reported by Carts Guru users.
- Service: Access premium support from e-commerce experts who assist with onboarding, optimization, and preparation for major retail events.
- Templates: Use drag-and-drop builders for email, SMS, and multilingual content. Templates support coupon codes, branded layouts, product recommendations, and localized messaging for global audiences.
Together, these features equip e-commerce teams to build cohesive journeys that nurture new customers, win back inactive buyers, increase order value, and maintain consistent brand messaging across channels.
Our account managers are very insightful and they present us with new opportunities that we can easily implement as part of our marketing strategy. Overall, it’s nice to be paying for a product that not only works but also has a great team behind it.
Brent Baubach, CMO
Getting Started With Carts Guru
Brands can begin by integrating their Shopify, Adobe Commerce, or Prestashop store with a no-code connection. Once connected, marketers build their core audience lists, set up automated workflows for common triggers such as abandoned carts or post-purchase follow-ups, and customize templates to reflect their brand identity. From there, the dashboard provides performance insights, allowing teams to refine campaigns and expand into more advanced segmentation or funnel strategies.
