Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action. Effective content marketing involves a combination of content creation, management, and promotion across various channels, such as blogs, social media, email, and more. Key subtopics within content marketing include content marketing systems (CMS), content strategy, content creation, content distribution, and content performance measurement. By delivering high-quality content that resonates with your target audience, you can build brand awareness, establish thought leadership, and nurture relationships with potential and existing customers. Explore the articles below to learn more about how content marketing can help you achieve your business goals.
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5 Skills Digital Marketers Need To Master For Success in 2024
Over the past few years, there have been significant changes in how we use the internet for digital marketing. We started by merely creating a website to harness data and user activity. With the intense competition in the digital space,…
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Landbot: A Guide to Conversational Design For Your Chatbot
Chatbots continue to get increasingly sophisticated and provide a much more seamless experience for site visitors than they did a year ago. Conversational design is at the heart of every successful chatbot deployment... and every failure. Chatbots are being deployed…
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WordPress: If You Don’t Know What a Child Theme is…
You're modifying WordPress themes incorrectly. We've worked with dozens of clients and built hundreds of WordPress sites. It's not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don't come to…
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How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I'm under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next…
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Do Browser Notifications Work?
If you've been a long-time reader, you know this site isn't just a publication; it's also my test playground. I love to try different methods and solutions to see what works and if I can realize a return on investment…
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Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company's visibility on search engines. Regularly updated content indexed by search engines drives new visitors…
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How To Plan, Write, Edit, and Publish A Successful Tutorial Video
A successful tutorial video involves engaging content, clear instructions, and high-quality production. Here's an article that outlines the standard ingredients and script sections for creating a compelling tutorial video. Tutorial videos stand out as a go-to resource for knowledge seekers.…
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How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress
We're currently helping an enterprise client implement a new WordPress site. They're a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a…
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WordPress: How To Update Admin Menu Links with jQuery to Sort Results Automatically (with Rank Math Example)
One of the WordPress plugins that I install on every one of my sites or my clients' sites is Rank Math . When launching a site, one critical step is monitoring and correcting any visits to pages not found (…
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Happy Veteran’s Day
President Eisenhower signed the proclamation to rename Armistice Day to Veteran's Day in 1954, [yearssince startdate="10/8/1954"] years ago. Each year, Veteran's Day is celebrated on November 11th. Veteran's Day is observed on November 11th to mark the anniversary of the…