Crowdsource Your B2B Data Cleansing

Douglas KarrApr 06, 2011

2 minutes read

Last week I had a great discussion with the folks at NetProspex, a Software as a Service toolset that allows you to enhance and verify your business to business contact records. The system is quite rich, already accumulating data on over 21 million verified B2B contacts.

business card s Sometimes it’s easy to collect a name, an email address or some other part of a party’s information. However, people move jobs every few years on average, so B2B databases often become stagnant. Emailing dead records can have an adverse impact on your email deliverability and even get you blocked. Additionally, it doesn’t help your sales team when your leads come in with partial data.

NetProspex seamlessly integrates with your CRM and is soon offering an API so that external systems can simply cleanse and enhance their data automagically. As an added incentive, when you upload new records to NetProspex, you’re provided a credit… since you’ve just become part of the crowd that’s verifying the data! That’s an ingenius way of both enticing new companies to join the service and keeping the costs down for those customers!

Here’s how Netprospex works:

Users add contacts to the NetProspex database in exchange for new contacts. A range of proprietary technologies is used to ensure that the crowd-sourced data is verified and that the quality of the database is maintained over time.
NetProspexʼs web-based search tool provides greater visibility into a precise target audience, and allows users to segment prospects by targeting criteria including job function, industry, company size, geographic location, specific company, name, technology deployment, and more.
The end record is provided with contact information, social profile information, and a date and score that reflects the accuracy and time the record was verified.

clenestep verification

The system is quite affordable (with a quality guarantee) starting at $0.75 per record. The cost is reduced significantly if you purchase a download credits ahead of time… all the way to 18 cents per record for 1 million records. For anyone that’s purchased data cleansing services in the past… this is quite a price. Don’t forget you get credit for your uploads as well!

You can also utilize NetProspex’s search capabilities:

For those of you that think a system like this may be a bit evil: When a record is traded to NetProspex, the contact is notified and given an opportunity to opt-out, and remove their information from the NetProspex database.That’s quite an step up from other systems that are collecting and selling your data with no regard! In addition, NetProspex requires their customers to be CAN-SPAM compliant before using the records for email.