Customer Data Platforms
Customer Relationship Management (CRM) and Customer Data Platforms (CDP) are essential tools for businesses looking to effectively manage customer interactions, streamline sales and marketing processes, and leverage data-driven insights for growth. These platforms help companies centralize customer data, automate workflows, and gain a comprehensive view of the customer journey. Key subtopics within CRM and data platforms include customer data management, data integration, data analytics, and marketing automation. Implementing a robust customer data platform strategy can improve customer engagement, optimize marketing campaigns, and ultimately drive more sales. Check out the articles below to discover how CRM and data platforms can help you take your customer relationships to the next level.
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Why Small Businesses and High-Growth Startups Should Delay Hiring Their First Marketing Employee and Partner With A Marketing as a Service (MaaS) Provider
As startups and small businesses scale and succeed, they face a pivotal decision: Should they hire an in-house marketing employee or partner with a traditional marketing agency? While having a dedicated staff member to spearhead awareness, lead generation, upsells, and…
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Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business
With uncertain economic periods, companies look to safeguard their business's financial health. Understanding the return on investment ( ROI ) of their digital transformation ( DX ) initiatives is at the core of most conversations. As business owners and trusted…
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Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution
As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we've taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter…
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How to Effectively Recover Lost Sales and Re-engage Customers for Online Success
After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier…
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The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage
In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers ( HCPs ) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology…
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Softr: The Power of Using Client Portals For Growth and Retention
Businesses are striving to differentiate themselves and provide exceptional customer experiences, and incorporating a client portal strategy has emerged as a game-changing approach. This innovative concept fosters stronger customer relationships, fuels upselling opportunities, and enhances retention rates. In this article,…
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POWR: Attract And Engage Visitors With These 60+ Easy-To-Use Website Apps
Building a comprehensive website that attracts and engages visitors requires more than content. Adding elements that attract a visitor's attention and drive them to conversion is essential to your inbound marketing strategy. No-code website apps are a great way to…
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Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams
Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let's explore these challenges and discover how Cognism ,…
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Justuno: Increase Your Conversions with AI-Driven Personalized E-Commerce Experiences
While e-commerce platforms serve as the foundation for listing and selling products online, they often lack many essential tactics that e-commerce marketers require to drive engagement and increase conversions. Building these tools from scratch can be daunting and unnecessary, especially…
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Why Is Salesforce So Expensive? 12 Ways To Keep Your Costs Down and Maximize Your Return on Investment
As a premium CRM goes, Salesforce leads the marketplace in its ability to be tailored to virtually any industry or process. After decades of implementing and assisting Salesforce clients, the initial wave of jubilation that comes with having a 360-degree…