Dynamic Yield: Unlock Hyper-Personalized Customer Journeys
Personalization has shifted from being a nice-to-have marketing tactic to a critical driver of growth. Customers now expect brands to recognize them, anticipate their needs, and deliver seamless experiences across every channel. Companies that fail to meet these expectations risk higher churn, lower engagement, and declining revenue.
The challenge lies in orchestrating personalization at scale—across web, email, mobile apps, and beyond—while still maintaining speed, flexibility, and measurable impact.
Dynamic Yield
Dynamic Yield, a Mastercard company, addresses this challenge with its Experience OS, an AI-powered platform for personalization and experience optimization. Designed for agility, scale, and deep integration, it empowers brands to match content and products algorithmically and offers to each customer in real time while anticipating future behavior.
With Dynamic Yield, businesses gain more than technology—they gain a partner. Global brands like McDonald’s, L’Oréal, and Lacoste rely on the platform to foster loyalty, boost revenue, and reimagine customer journeys. Industry analysts agree: Gartner has named Dynamic Yield a Leader in Personalization Engines for seven consecutive years.
The Benefits of Using Dynamic Yield
Dynamic Yield’s Experience OS allows organizations to unify fragmented customer touchpoints into cohesive, synchronized journeys. Instead of relying on disconnected campaigns or one-size-fits-all messages, businesses can deliver hyper-relevant recommendations, offers, and content at critical moments. The platform’s AI learns from customer behavior across channels, ensuring experiences remain fresh, personalized, and impactful. This creates measurable outcomes like higher conversion rates, improved retention, and more efficient marketing spend.
Key Features of Dynamic Yield
Dynamic Yield offers a comprehensive suite of features, all built for speed and scalability:
- A/B Testing & Optimization: Test and iterate on any digital property to uncover what drives the best results.
- AdaptML™: Deploy predictive and deep learning models across web, email, and mobile apps.
- Algorithm Studio: Customize recommendation algorithms with Dynamic Yield’s AI pipeline to align with your business logic.
- Audience Hub: Build and manage advanced customer segments for deeper personalization.
- Experience App: Personalize mobile app journeys on iOS and Android to increase engagement and retention.
- Experience Email: Deliver predictive, real-time personalized emails that adapt to each customer.
- Experience Web: Serve dynamic content, product recommendations, and tailored offers on websites.
- Journey Orchestration: Align experiences across touchpoints for consistent messaging and impact.
- Personalization: Customize offers, layouts, and experiences based on visitor behavior and preferences.
- Recommendations: Algorithmically predict customer interests and suggest relevant products or content.
- Reconnect: Trigger automated, personalized outreach via email, SMS, push, and web messaging.
- Segmentation: Identify and analyze audiences with advanced data management and targeting tools.
- Sorting Optimizer: Test and manage category page logic, factoring in user affinity, past behavior, and business rules.
- Targeting: Match offers and experiences to the right users at the right time.
- Triggering Engine: Engage users with messages at critical decision-making moments.
Together, these features create a system that adapts to any industry, integrates with your existing tech stack, and grows alongside your business.
How Dynamic Yield Works
Getting started with Dynamic Yield is quick and easy. Their 10-day accelerated onboarding plan ensures businesses begin seeing results quickly. Once integrated, marketers and product teams can design experiments, launch personalized campaigns, and monitor performance in real-time—all without a heavy reliance on IT. The platform’s open, flexible architecture makes it easy to integrate with popular tools like Shopify, Firebase, Klaviyo, and Tealium, ensuring data flows seamlessly across your ecosystem.
Dynamic Yield’s customers report significant results:
- Dormify achieved a 34% increase in add-to-carts on mobile after launching a mobile-specific layout.
- SnapAV saw their recommended product clickthrough rate jump 40–60%.
- A TrustRadius reviewer described it: “Warning! Will dramatically improve conversion!”
These results underscore the effectiveness of personalization, powered by AI and supported by strategic guidance, in transforming customer experiences.
Make Hyper-Personalization a Reality
Dynamic Yield is more than a personalization engine—it’s a future-proof operating system for experience optimization. Empowering teams with the tools, AI, and expertise needed to personalize at scale helps brands move beyond transactions into meaningful customer relationships.
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