Marketing InfographicsMobile Marketing, Messaging, and AppsSocial Media & Influencer Marketing

Geosocial and Location-Based User Adoption

Some pretty amazing stats on adoption of Geosocial and Location-Based Services (LBS) via mobile devices have been revealed in this inforgraphic from Flowtown – Social Media Marketing Application. Over 58% of smartphone users are utilizing these services. The infographic defines each of the services as:

  • Geosocial Networking – this type of social networking uses geographic services and capabilities, such as geocoding and geotagging, to enable additional social dynamics.
  • Location-Based Services – this type of information or entertainment service utilizes the geographic position of a mobile device through a network.

11.11.09Demanforce GeosocialandLandbasedServices V41

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »
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