This is a fantastic analogy that Dendrite Park has provided that I couldn’t agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there!
This is a wisdom tree of content marketing for your business. The solid roots (IT infrastructure, SEO and analytics) are necessary to sustain the trunk (your website) to carry the weight of social media activities (the crown) that bring you the leads and convert them into sales.
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