When I first heard the term Account-Based Marketing a few years ago, I groaned. As long as I had been working for medium and large companies, we had key sales representatives that researched, targeted, and closed major accounts.
ABM isn't just a buzzword, though. ABM has matured into a proven, fine-tuned process with some fantastic tools to help identify opportunities and track them through to a close. ABM continues to skyrocket in popularity and adoption at most companies – and for good reason. It's an intelligent and profitable process for growing your business.
Terminus' ABM platform is a leader in the industry, integrating over 50 advertising networks and over 200 million data points. With the recent news of their purchase of BrightFunnel, Terminus enhances its platform with B2B marketing analytics and attribution. Terminus' goal is to unify the go-to-market teams of every B2B company in the world.
7 steps to Get Started with ABM
Terminus wrote a fantastic article that details how corporations can get started with Account-Based Marketing within their organization.
- Assemble Your Account-Based Marketing Team
- Define Your ABM Goals and Strategy
- Select Your Account-Based Marketing Technology
- Identify and Prioritize Target Accounts
- Select Your Channels and Craft Your Messaging
- Execute ABM Campaigns and Begin Sales Outreach
- Evaluate and Optimize Your ABM Program
While that may seem overly simplified, Terminus took it a step further and released a full ebook on implementing an Account-Based Marketing program. Terminus didn't hold back – it's an outstanding step-by-step process for building a successful ABM program and it even includes your own worksheets to help guide you through the #FlipMyFunnel process.
The eBook walks you through every element of ABM – from selection of your team, identifying the right strategy given your business size, recommending a budget, selecting a tool stack, identifying your target customers, planning your campaigns, developing your marketing and sales strategies, identifying your audience, selecting your channels, executing, measuring, to optimizing your ABM strategy. Included are also notes on Terminus' process as well as case studies.
About Terminus' ABM Platform
Terminus is the leading account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. If you’d like to learn more about how Terminus digital advertising can become an integral part of your ABM strategy, schedule a time to chat with one of their ABM specialists now.