Marketing Infographics Articles
Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology infographics on Martech Zone
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Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t have to be that way. A great phone call is possible when you approach it with preparation, empathy, and curiosity.…
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The Rise of Digital Coupons: A Smart Strategy in a Cost-Conscious Era
In an economy where consumers are watching every dollar and businesses are competing for increasingly selective buyers, digital coupons have emerged as one of the most effective marketing tools available. These modern discounts offer frictionless savings for shoppers while providing retailers with measurable, flexible incentives that drive both online and in-store purchases. With inflation and economic uncertainty shaping consumer behavior,…
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What Metrics to Measure Your Content Marketing Effectiveness With
Content marketing metrics are the quantitative measures that tell you how your content is performing. They help you prove the value of your content efforts – but only if you focus on the right metrics. It’s easy to get distracted by vanity metrics (such as raw traffic or social likes) that appear impressive but don’t always translate into business growth.…
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Illustrated Guide to How Email Delivery Works—and Why Inbox Placement Is Never Guaranteed
When email marketers talk about deliverability, many assume it’s synonymous with inbox placement. In reality, deliverability means that the email wasn’t blocked or bounced—the recipient’s mail server accepted it. But where that email ends up—the inbox, spam folder, quarantine, or trash—depends on an intricate series of technical checks, content scans, and behavioral signals. Understanding how this journey unfolds is essential…
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Best WordPress Plugins For Business in 2025
This is a list of my recommended WordPress plugins for businesses to enhance and optimize their WordPress site into an inbound conversion site. I keep it up to date as new plugins are released.
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Landing Page Mistakes That Kill Conversions—And How to Fix Them
A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…
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10 Keys to Mastering the Instagram Algorithm for Business Growth in 2025
Instagram’s algorithm in 2025 is a sophisticated system designed to deliver personalized, engaging content based on user behavior, interests, and interactions. For businesses and influencers, understanding this system is critical not only for visibility but for conversion and website traffic as well. One of the most effective ways to game the algorithm is to use Instagram’s content formats – Single…
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How Mobile Monitoring is Helping Salespeople Reach Peak Performance
Sales professionals are known for their drive, adaptability, and focus on results. But even the most motivated reps struggle with inefficiencies that distract from their core job: selling. Whether it’s navigating traffic, updating CRMs after hours, or chasing down information across disconnected tools, the typical sales workflow is loaded with unnecessary friction. Mobile monitoring tools are changing that. Modern sales…
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How to Design a Unique and Memorable Logo
A logo is far more than a decorative asset; it’s the visual embodiment of a brand’s identity, values, and promise. When done right, a logo can be instantly recognizable, emotionally resonant, and enduring. Whether you’re a business owner, creative professional, or startup founder, learning how to create a distinctive and powerful logo is an essential skill that pays dividends across…
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Web Design vs. Web Development: Understanding the Differences and the People Behind Them
The terms web design and web development are often used interchangeably. While they work hand in hand to bring websites to life, they represent distinct disciplines, skill sets, and ways of thinking. Understanding the nuances between the two not only helps businesses hire the right talent but also empowers aspiring professionals to find their best fit in the world of…
