Content Marketing Sales Enablement, Automation, and Performance

Ebook: What is Lifecycle Marketing?

Jenn Lisak GoldingFeb 12, 2013

1 minute read

What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is:

…about how organizations interact with prospects and customers across all stages of their relationship with their brand.

Is your interaction helping or hurting your brand?

Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same as it was. It isn’t a linear path anymore – marketing automation is fueling the way for your customers to stay engaged, but make decisions at their own pace. You can still gather information about the customer profile while staying a distance, which is what most potential customer prefer these days.

50% of qualified leads aren’t ready to buy, and the average sales cycle has increased by 33%.

This ebook delves into why lifecycle marketing and marketing automation is becoming even more important in today’s age. It also goes into the different lifecycle stages involved in digital marketing. Without knowing where your prospects lie in the customer lifecycle, you won’t be able to access their likelihood to convert of how to best engage with them.

Are you using a marketing automation software to track and engage your customers? Why or why not?