Mobile Marketing, Messaging, and Apps
Mobile and tablet marketing involves leveraging mobile devices and apps to engage with customers, promote products and services, and drive conversions. With the increasing prevalence of smartphones and tablets, businesses must adapt their marketing strategies to meet the needs and preferences of mobile users. Key subtopics within mobile and tablet marketing include mobile-responsive design, mobile apps, text message marketing (SMS), mobile advertising, and mobile payment solutions. By implementing a comprehensive mobile marketing strategy, companies can improve customer engagement, increase brand loyalty, and ultimately drive more sales. Check out the articles below to discover how mobile and tablet marketing can help you connect with your audience on-the-go.
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Cross-Media Optimization in the Modern Martech Stack
Cross-media optimization refers to aligning and continuously refining marketing activities across every channel as one cohesive portfolio rather than as isolated silos. Inxf today’s multichannel environment — with paid search, social, video, email, retail media, streaming, CTV, and offline channels…
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Appfigures: From Downloads to Revenue, Build a Smarter App Growth Strategy
Growing a mobile app today is less about instinct and more about clarity. Teams are expected to understand performance across app stores, advertising channels, markets, and competitors while responding faster to changes that directly impact downloads and revenue. Without reliable,…
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CallHippo: Scale Outbound Sales Teams To Close More Deals Faster
Sales teams today are under constant pressure to do more with less. Reps are expected to reach more prospects, personalize every conversation, follow up consistently, and report performance with precision—all while working remotely or across distributed territories. Traditional phone systems…
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The Complete Guide to Designing High-Impact Product Pages for Retail and E-commerce
For modern retail and e-commerce businesses, the home page is not the primary entry point. Product detail pages (PDP) are. Prospects arrive directly on product pages from organic search results, internal site search, paid search ads, paid social campaigns, social…
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Choosing the Right Mobile App Development Firm: How to Protect Ownership, Control Costs, and Build for the Long Term
A decade ago, establishing a digital presence meant launching a customized website and steadily improving it over time. Today, most users experience the internet through their mobile devices. For many businesses, a mobile app has become the most direct and…
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Self-Service Experience Design: Empowering Customers Through Better CX in 2026
Customer expectations, especially mine, have shifted dramatically over the past few years. Today’s customers are informed, digitally fluent, and increasingly impatient with unnecessary friction. They expect answers to be available immediately, guidance to be clear, and experiences to adapt to…
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It’s Time To Write Your First Business Book
For years, the business publishing industry has been declared next on the chopping block. First, it was blogs. Then podcasts. Then, online courses. Now, with artificial intelligence. The argument is always the same: if information is abundant, searchable, and increasingly…
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MVP App Development Company: Turning Ideas into Market-Ready Digital Products
Speed, flexibility, and user-centric design define whether a startup succeeds or fails. Businesses can no longer afford to spend years and massive budgets building full-scale applications without validating their ideas. This is where the concept of a Minimum Viable Product…
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The History of Sales Technology: From Ledgers and Telephones to AI-Driven Revenue Systems
Sales have always been shaped by the tools available for communicating, persuading, and closing. Long before software platforms and artificial intelligence entered the picture, merchants relied on paper records, physical travel, and slow correspondence to manage relationships and transactions. Each…
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How To Boost Your Workplace Productivity and Reduce Smartphone Distractions
In today's work environment, smartphones can be both a boon and a distraction. I'm constantly putting my iPhone on Do Not Disturb, only to realize later I missed an important call from my leadership team, an urgent call about my…