The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the home and office.
From the Infographic: The traditional cellphone is being overtaken by the far more capable ssmartphone. Equipped with high-speed Internet connections and lightning-fast processors, these devices have essentially put fully capable interactive billboards in our pockets. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing.
Infographic from HighTable.