Mobile Marketing, Messaging, and Apps
Mobile and tablet marketing involves leveraging mobile devices and apps to engage with customers, promote products and services, and drive conversions. With the increasing prevalence of smartphones and tablets, businesses must adapt their marketing strategies to meet the needs and preferences of mobile users. Key subtopics within mobile and tablet marketing include mobile-responsive design, mobile apps, text message marketing (SMS), mobile advertising, and mobile payment solutions. By implementing a comprehensive mobile marketing strategy, companies can improve customer engagement, increase brand loyalty, and ultimately drive more sales. Check out the articles below to discover how mobile and tablet marketing can help you connect with your audience on-the-go.
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The Business Impact of Early Adoption and Change
I'm reading Kevin Eikenberry's book, Remarkable Leadership , and I will have coffee with Kevin tomorrow. It's a fantastic book - and one chapter hit home with me on championing change . Kevin discusses change in great detail. One of…
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Marketing to Intent, Not Eyeballs
Old school marketers always seem to get hung up on the number of eyeballs. I've always been a database and direct marketer, so I liked getting the right eyeballs rather than pushing advertisements in front of all of them. Businesses…
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OSX Preview Bug: Shrink an Image to 16 Terabytes?
Apple Preview is a built-in application on macOS designed for viewing and interacting with various file types, primarily images and PDFs. It is a versatile tool offering features extending beyond simple file viewing, making it valuable for personal and professional…
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Building a Custom Store Locator with PHP, MySQL, and Google Maps
The kind folks over at Wild Birds Unlimited have requested my help in converting their store mappings over to Google . If you're wondering why I've been fairly quiet of recent, it's not because I'm blogged out - it's because…
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In the Next 25 Years, My Predictions
It's fun to think about the future and what it might bring. Here's a collection of my predictions... Computer monitors will be flexible, light, wide, and inexpensive. Primarily made of plastics, the manufacturing processes will get cheaper and cheaper. The…
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Scope Creep: Less = More
I've wanted to follow up on my Open = Growth post for a while. Described in that post is the likelihood of success when folks concentrate on how their solutions can be integrated with other solutions. There's a flip side…
