Sitecore OrderCloud: Composable Commerce for B2B, B2C, and B2X
Businesses face mounting pressure to deliver seamless, personalized, and scalable digital commerce experiences—whether you’re serving other companies, consumers, or hybrid models. You’re balancing diverse customer needs, fluctuating demand, and complex operational workflows, often hamstrung by rigid platforms that struggle to adapt. The real challenge lies in enabling flexible growth, maintaining high performance during peaks, and empowering your teams to manage commerce with both ease and innovation.
Sitecore OrderCloud
Sitecore OrderCloud is a cloud-native, headless, API-first commerce platform that supports B2B, B2C, and B2X models by offering customizable marketplace, catalog, and order-management capabilities.
Adopting Sitecore OrderCloud enables your organization to remain agile and customer-centric, free from the constraints of monolithic technology. Its composable architecture enables you to tailor experiences, ensure website reliability during high-traffic spikes, and integrate with vital systems such as ERP, tax engines, or payment gateways.
Bachman’s, a family-owned retailer in Minnesota, leveraged Sitecore OrderCloud and saw average order value grow by 6.31 %, conversion rates improve 9.92 %, new site visits increase 14.63 %, and time-on-site climb 11.47 %—all while sustaining performance during peak buying seasons.
Sitecore
Sitecore OrderCloud Feature Highlights
- Anonymous Shopping or Secure Behind a Login: Provides flexibility for businesses to let customers browse and purchase either anonymously or through authenticated sessions, supporting different user access models and conversion strategies.
- API Clients: Serve as defined application identities—enabling different internal or external apps (like storefronts, admin tools, or supplier portals) to access specific data and functionality securely.
- Catalog and Promotion Configurability: Enables powerful catalog management with faceted search, variants, buyer-group visibility, and customized pricing or promotions—letting marketers tailor offerings to different segments.
- Cloud-Native Scalability: Leverages automatic scaling on Microsoft Azure, enabling high-demand performance (e.g., flash sales) without manual infrastructure management.
- Composable, Headless Architecture: Decouples frontend presentation from backend logic, giving teams freedom to innovate across web, mobile, or tablet experiences without backend constraints.
- Extensible Integrations (Webhooks & Integration Events): Permit real-time connection with external systems for pricing, shipping, notifications, or ERP data—ensuring seamless commerce orchestration.
- Experience-Focused “Me” Resources: Provide authenticated users with personalized endpoints for browsing history, pricing, order history, and more—delivering secure, individualized shopping experiences.
- Marketplace Modeling Tools: Empower configuration of complex buyer-seller relationships, hierarchical user groups, approval workflows, supplier catalogs, and tailored access models.
- Multi-Environment Support: Let teams manage separate sandbox, staging, and production environments—complete with weekly data refreshes—to facilitate safe testing and development workflows.
- Proven Analytics and Compliance: Includes enterprise-grade features like SOC 2 Type 2 auditing and GDPR/CCPA compliance, essential for trust and regulatory alignment.
Together, these features equip your organization with the power to deliver flexible, secure, and scalable commerce solutions across channels and customer types.
OrderCloud Platform Architecture

Getting Started with OrderCloud
Embarking on your OrderCloud journey is straightforward. Begin by setting up a free sandbox account—no payment required—to experiment with APIs, explore business modeling, and prototype storefronts or workflows. You can iterate in non-production environments, connect necessary integrations, and gradually deploy to production once you’re confident. If you prefer a guided route, Sitecore offers HeadStart components—prebuilt commerce frameworks that accelerate launch by covering catalog, pricing, orders, payments, and content.
Sitecore OrderCloud gives your business the tools to evolve commerce experiences in step with customer expectations and market shifts. Its API-first, headless design ensures you’re not constrained by technology—positioning you to grow, differentiate, and deliver at scale.
Explore how OrderCloud operates day-to-day and learn the ins and outs of getting up to speed quickly from this official introduction.