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Analytics & Testing

The Other Traffic Source in Google Analytics?

Douglas KarrFeb 14, 2009

1 minute read

Google Analytics

This week at work, one of our clients was asking what the “other” traffic source in Google Analytics (GA). Google Traffic Sources

There’s not too much detail in the actual interface for Google Analytics so you have to do some digging. Traffic sources are also known as the medium in GA. I did some digging and found that Google Analytics captures the medium automatically for some other mediums, the most prominent being email.

All Traffic Sources To find the list of the other mediums, you need to click on Traffic Sources > All Traffic Sources. This will provide you with a list of all your sources of traffic as well as the mediums. All Traffic Sources: Medium Filter There is a dropdown where you can filter to the actual medium, too, to show all the other traffic sources.
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This can be a very useful tool. If you’re utilizing email marketing to drive traffic back to your website, you can measure how well you’re doing by adding a querystring that specifies the medium:

https://martech.zone?utm_medium=email

There are quite a few parameters available if you wish to measure your campaigns.

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises… More »

Martech Zone is a leading publication dedicated to marketing technology, strategies, and innovation. Its mission is to help marketers, technologists, and business leaders stay ahead of the curve by providing practical insights, expert analysis, and hands-on guidance.

Martech Zone covers a wide spectrum of digital strategies and technologies—from analytics, sales support, and automated campaign management to personalized advertising, customer relationship strategies, search visibility enhancements, and content-driven engagement. Its goal is to make complex topics, such as artificial intelligence, accessible and actionable.

Whether readers are exploring the latest trends or implementing advanced strategies, Martech Zone serves as a resource for turning marketing technology into measurable results.

Douglas Karr, Founder of Martech Zone and DK New Media

Martech Zone was founded by Douglas Karr and operates under his company, DK New Media, LLC. Douglas is a fractional chief marketing officer working with software and artificial intelligence companies to build scalable marketing strategies and drive measurable growth. He is an author, speaker, veteran, and very proud grandfather.