This week at work, one of our clients was asking what the “other” traffic source in Google Analytics (GA). 1.webp” alt=”Google Traffic Sources” width=”274″ height=”152″ />
There’s not too much detail in the actual interface for Google Analytics so you have to do some digging. Traffic sources are also known as the medium in GA. I did some digging and found that Google Analytics captures the medium automatically for some other mediums, the most prominent being email.
1.webp” alt=”All Traffic Sources” width=”110″ height=”175″ />To find the list of the other mediums, you need to click on Traffic Sources > All Traffic Sources. This will provide you with a list of all your sources of traffic as well as the mediums. 1.webp” alt=”All Traffic Sources: Medium Filter” width=”180″ height=”160″ />There is a dropdown where you can filter to the actual medium, too, to show all the other traffic sources.
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This can be a very useful tool. If you’re utilizing email marketing to drive traffic back to your website, you can measure how well you’re doing by adding a querystring that specifies the medium:
https://martech.zone?utm_medium=email
There are quite a few parameters available if you wish to measure your campaigns.
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