This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Tailwind CSS: A Utility-First CSS Framework and API for Rapid, Responsive Design
While I’m deep into tech on a daily basis, I don’t get as much time as I’d like to share the complex integrations and automation that my company implements for customers. As well, I don’t have a lot of discovery time. Most of the technology I write about are companies that seek out Martech Zone covering them, but every once…
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Marq: Streamline Brand Workflows and Ensure Your Brand Consistency Across Teams and Strategies
Managing a brand and its assets can be frustrating, especially in today’s ever-evolving business landscape. Keeping brand consistency across various teams and marketing materials while ensuring ease of use and customization is a challenge many organizations face. Not managing your brand assets isn’t just inconvenient and costly. When we work with brands, having access to their brand assets saves us…
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ADX: Navigating the Build vs. Buy Decision Amid AI-Integrated Digital Transformation
Businesses are confronting a pivotal moment in tech evolution. Artificial intelligence (AI), both predictive and generative, fundamentally transforms the SaaS industry. The choice between building custom software and buying off-the-shelf solutions isn’t new. Still, now, it’s interwoven with the massive potential of AI tools capable of self-learning, self-tuning, and even self-correcting. Companies that harness these tools to automate and personalize…
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30 Strategies To Promote and Grow the Reach of Your Company Blog
A company blog is a powerful platform for thought leadership, customer education, and lead generation, but consistent promotion is essential to unlocking its full value. It’s hard to believe it’s been almost 20 years since I wrote Corporate Blogging for Dummies… but you’d be surprised at how little has changed when it comes to growing the reach of your company…
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TextBuilder: Use GPT and AI To Find Ideas, Write, and Publish Your Content At Scale
Consumers and businesses research online to get assistance with problems or to find resources to help them solve their problems. Building a comprehensive content library is the lifeblood of being found as that resource. Bloggers, affiliate marketers, copywriters, ad experts, and startup founders need constant high-quality content to maintain their online presence. However, the demand for content often outweighs the…
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Zero Moment of Truth: 8 Steps to Readiness
Late last year, I stood in for a colleague who was doing a presentation on Google’s Zero Moment of Truth (ZMOT). While a lot of effort and material is put into documenting the strategy, for most modern marketers, the material is relatively elementary. What is the Zero Moment of Truth? Whether we’re shopping for corn flakes, concert tickets or a…
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What Does $100,000 in Advertising Buy By Medium?
The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and Newspaper Advertising, as well as Direct Mail, Telemarketing, Search Engine Optimization, Pay Per Click Marketing, Email Marketing, and Web Content…
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Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…
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The Paradox of Change: Despised by Users and Employees But Required For Sales and Competitive Growth
In the dynamic landscape of marketing and sales technology, change is inevitable and essential for growth and survival. For Software as a Service (SaaS) companies, staying competitive requires continuous innovation—introducing new features, enhancing user interfaces (UI), and integrating advanced technologies to meet evolving customer needs. Table of ContentsWhy Change is Necessary in BusinessThe Paradox of Change: Risky and UncomfortableChange Management:…
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MQLs Are Passé – Are You Generating MQMs?
The MQM is the new marketing currency and KPI. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and improve the revenue pipeline. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from…
