This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Content Marketing
iThemes Security Pro: The Essential WordPress Security Plugin for Self-Hosted Websites
WordPress is a popular and widely used platform for building websites, but its popularity also makes it a prime target for hackers. A colleague of mine recently told me how a client on his server installed a malicious plugin that infected every WordPress instance on his server. After he spent hours cleaning out the malware, he launched the sites and…
-
Content Marketing
Depicter: A Full-Featured, Lightweight, and SEO-Friendly WordPress Slider
When sliders are utilized well, they provide a unique online experience. Sliders allow designers to showcase multiple images or content pieces in a visually appealing and dynamic manner. The movement and transitions of the slider catch users’ attention and make the website more engaging. Sliders are handy when a webpage has limited space to display multiple pieces of information or…
-
Advertising Technology
MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps
MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns…
-
Artificial Intelligence
Descript: Supercharge Your Audio and Video Workflows with AI Editing
Marketers are overwhelmed by content demands, and the relentless race to produce high-quality, engaging video has become a constant challenge. Whether you’re a marketer, educator, podcaster, or solo creator, the grind of editing and polishing media can slow production to a crawl. Most tools promise efficiency, but they still require skill, time, and patience you don’t always have. That’s where…
-
Content Marketing
The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends
Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…
-
Artificial Intelligence
Magai: Access All the Top Generative AI Tools in One Place with a Single Subscription
In the rapidly evolving world of content creation, businesses and creators are constantly seeking ways to leverage the power of artificial intelligence (AI) to streamline their workflows and produce high-quality content. However, with so many generative AI (GenAI) tools available, each with its own subscription, managing multiple accounts and budgets can quickly become overwhelming. Magai Magai is a game-changing all-in-one…
-
Content Marketing
Chief Swag Officer: Why Every Creator Should Brand Their Mic With a Custom Flag or Pop Cover
In a media landscape dominated by short-form video, livestreaming, and visual-first platforms, your voice isn’t the only thing your audience hears—it’s something they see. And yet, many creators overlook one of the most visible pieces of gear in their content: the microphone. Enter Chief Swag Officer, the #1 pop cover and mic flag company, dedicated to transforming microphones into powerful…
-
Sales and Marketing Training
The Six Universal Principles of Persuasion Every Marketer and Sales Professional Should Master
Success often hinges not only on the strength of your product or service but also on your ability to influence decision-making. For over six decades, behavioral scientists have investigated what drives people to say yes, revealing that persuasion isn’t a mysterious art—it’s a science rooted in predictable psychological triggers. Dr. Robert Cialdini, one of the world’s foremost experts on the…
-
Sales Enablement, Automation, and Performance
JivoChat: Centralize Your Live Chat, Social Media, Messengers, and Phone Calls into a Single Platform
Effective communication is vital to building strong customer relationships and driving sales. With customers increasingly turning to various messaging platforms and social media channels to connect with businesses, it can be challenging to manage multiple channels efficiently. However, JivoChat, a robust customer communication platform, solves this problem by centralizing all your contact channels in one convenient location. Centralize All Your…
-
Content Marketing
How Insurance Companies Are Leveraging Social Media for Marketing, Sales, and Retention
In an industry built on trust, relationships, and long-term value, the insurance sector has often lagged behind more agile verticals in adopting digital-first strategies. But that has changed. Today, social media is no longer just a nice-to-have—it’s become a strategic pillar for insurance companies and representatives seeking to drive acquisition, build brand affinity, and retain policyholders. Unlike fashion, tech, or…