This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Chief Swag Officer: Why Every Creator Should Brand Their Mic With a Custom Flag or Pop Cover
In a media landscape dominated by short-form video, livestreaming, and visual-first platforms, your voice isn’t the only thing your audience hears—it’s something they see. And yet, many creators overlook one of the most visible pieces of gear in their content: the microphone. Enter Chief Swag Officer, the #1 pop cover and mic flag company, dedicated to transforming microphones into powerful…
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Surfer: AI-Driven SEO Platform for Automated Content Creation and Optimization
Traditional search engine optimization (SEO) platforms often inundate users with a plethora of subjective data and reports, leading to potential confusion and misguided efforts. Their excessive data and analysis can inadvertently steer businesses and even seasoned SEO consultants toward investing time and resources in areas that may not yield significant impacts. Surfer Surfer is an innovative SEO platform that embraces…
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AskYourPDF: Elevate Your Document Interaction with Artificial Intelligence (AI)
In a world where information is at our fingertips, how we engage with documents is changing. With the advent of AskYourPDF, your reading experience is no longer a passive one – it’s a dynamic conversation. Let’s dive into how this innovative tool can transform how you interact with your documents. A New Era of Document Interaction AskYourPDF brings your documents…
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Three Models For Travel Industry Advertising: CPA, PPC, and CPM
If you want to succeed in a highly competitive industry like travel, you need to choose an advertising strategy that is aligned with your business’ goals and priorities. Fortunately, there are a lot of strategies on how to promote your brand online. We decided to compare the most popular of them and evaluate their pros and cons. To be honest,…
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How To Get Your Business Google Guaranteed Badge for Your Home Service Company’s Local Ads
As a local service provider, you always seek ways to stand out from your competitors and attract more customers. One way to do this is by earning the Google Guaranteed badge, a program offered by Google Local Ads that can help increase your visibility and credibility with potential customers. Local service ads with the Google Guaranteed badge appear at the…
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MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps
MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns…
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10 Steps for Public Relations Professionals to Improve their Pitches in 2025
Public relations professionals face a significant challenge. Publishers, influencers, and journalists are overworked and under-resourced, with inboxes overflowing—more than half receive over 50 pitches per week, and nearly one in ten field over 150. Meanwhile, AI-generated content is flooding the market, PR automation tools are being misused, and relevance is often sacrificed for volume. In this environment, standing out requires…
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ConvertKit Marketplace: Beautiful Email Templates Made for Creators, By Creators
Building a responsive HTML email can be challenging due to various factors specific to email clients and the medium’s limitations. While browsers adhere to W3C standards for HTML, CSS, and other specifications, email clients don’t have to. Different email clients (such as Gmail, Outlook, Apple Mail, Yahoo Mail, etc.) render HTML emails differently. Each has its own independent rendering engine…
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From Clicks to Bricks: How to Capture Market Share with In-Person and Online Shopping Experiences
When the recent pandemic closed stores and restricted in-store experience, many consumers didn’t stop shopping. Instead, they brought their business online. Online sales eclipsed $815 billion in 2020, an eye-popping $244 billion or 30 percent year-over-year increase. U.S. Census Bureau However, don’t write the obituary for in-store experiences just yet. As pandemic restrictions resolved and people resumed their day-to-day activities, many…
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Predictive AI: 5 Ways Organizations Are Using AI To Power Their Sales Efforts
Artificial intelligence (AI) is now part of our daily lives thanks to smart assistants, self-driving cars, recommended products on e-commerce sites, and the rapid adoption of ChatGPT. You’ll likely hear it discussed around the office, from predictive and personalized marketing to sales forecasting and competitive intelligence. There’s obviously a lot of excitement and promise, but how do you engage? How can you actually…
