This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Email Marketing & Automation
How And Why To Register A Distribution Email Address for a Corporate Google Account
When my agency started working with a client, we requested that they provide us access to their Google accounts with full permissions. This enables me to research and optimize their Google tools – including Search Console, Tag Manager, Analytics, and YouTube. The company gets confused about who owns the Gmail account used to log in and maintain those properties. And the…
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Artificial Intelligence
The State of Visual Content in 2025: Key Takeaways from Marketing Trends
Visual content is the backbone of modern marketing strategies. From social media engagement to B2B decision-making, marketers across industries have embraced visuals as supplements to text and as primary drivers of communication, credibility, and conversion. According to Venngage’s annual visual content marketing report, the industry has witnessed a surge in investment, adoption of new tools, and growing reliance on data…
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E-commerce and Retail
Epson LightScene: Interactive Retail Experiences with Digital Projection
The retail experience will consistently outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital…
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Advertising Technology
Google Ads Policy: Be Sure To Follow Those Rules!
Have your text ads been disapproved for editorial or trademark violations? If you did everything correctly, why are you getting yelled at by Google? AdWords never immediately informs you, too many text ads to review at one time. They have algorithms that will detect your text ad if you have violated their policy. The detection is always after the fact…
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Advertising Technology
Gain Customer Trust With These Three Privacy-Centric Advertising Practices
A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads. But there’s a catch. Much of today’s advertising comes from third-party (3P) data. With the deprecation of third-party cookies and data privacy laws—not to mention consumers themselves are…
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Social Media & Influencer Marketing
No Budget? No Problem. 10 High-Value Marketing Tactics for Challenging Times
Marketers today are facing heightened pressure to do more with less. Unpredictable economic conditions, shifting consumer behaviors, and tightening budgets are pushing businesses, especially small to mid-sized (SMB) ones, to find creative, cost-effective ways to connect with customers and sustain growth. The good news is this: while the playing field isn’t always level, it has never been more accessible. A…
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Content Marketing
How To Search For And Buy A Domain Name
If you’re trying to find a domain name for personal branding, your business, your products, or your services, Namecheap offers a great search for finding one: Find a domain starting at $0.88 powered by Namecheap 6 Tips On Choosing And Buying A Domain Name Here are my personal opinions on choosing a domain name: The shorter the better – the…
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Content Marketing
Canva: Kickstart and Collaborate Your Next Design Project
A good friend Chris Reed messaged me asking if I had given Canva a try and he told me that I’d love it. He’s right… I tested it out for a few hours and was impressed with the professional designs I could create within minutes! I’m a huge fan of Illustrator and have used it for many years – but…
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Customer Data Platforms
Gravity Forms: Easily Build Forms in WordPress to Capture Leads
Utilizing WordPress as your content management system is pretty much the norm nowadays. Many of these sites are beautiful but lack any strategy for capturing inbound marketing leads. Companies publish whitepapers, case studies, and use cases in great detail without ever capturing the contact information of the folks who download them. A good inbound marketing strategy is developing a website…
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Email Marketing & Automation
Mailchimp: Streamlining Customer Communication with Transactional Emails (Formerly Mandrill)
Transactional emails are automated, one-to-one messages triggered by user actions or behaviors. Examples include welcome emails, password reset requests, order confirmations, order status updates, and shipping notifications. These emails are essential for maintaining customer communication and providing timely updates related to their interactions with a service or product. To comply with CAN-SPAM laws and best practices, transactional emails must: Not…
