Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Public Relations
    Cision: 10 PR Pitch Steps

    10 Steps for Public Relations Professionals to Improve their Pitches in 2025

    Public relations professionals face a significant challenge. Publishers, influencers, and journalists are overworked and under-resourced, with inboxes overflowing—more than half receive over 50 pitches per week, and nearly one in ten field over 150. Meanwhile, AI-generated content is flooding the market, PR automation tools are being misused, and relevance is often sacrificed for volume. In this environment, standing out requires…

  • Marketing ToolsMac OSX - How to Customize The Terminal Window

    Mac OSX: How To Customize your Terminal Window With Profiles

    One of the things I enjoy about OSX is the flexibility of the look and feel of the operating system. If you do any development on OSX, I’m sure you’ve opened Terminal to do some work. The default, small, black and white Terminal window can be difficult to see (or even find) if you’re running some high-resolution monitors. What you…

  • Content MarketingContent Marketing for Real Estate Agents

    Content Marketing for Real Estate

    When we built Agent Sauce combining sites, IDX integration, tours, mobile tours, video tours, email marketing, SMS messaging, and direct mail, we knew that content marketing was key to driving more sales to agents. And, not surprisingly, our agents that leverage the platform fully see the greatest response and close rates. Content marketing isn’t merely a buzzword or some unproven,…

  • Content MarketingSalient Responsive WordPress Theme

    Salient: Why This Responsive WordPress Theme Should Be Your Next (and Last!)

    We’ve implemented, customized, and even built thousands of WordPress themes over the last two decades. Having a responsive website is not just a luxury but a necessity. With the dominant use of smartphones and tablets, users access websites from various devices and screen sizes. Responsive design is crucial to meet this demand and provide a seamless user experience. What is…

  • Artificial IntelligenceAskYourPDF: Read a document with AI and Chat with it (ChatGPT)

    AskYourPDF: Elevate Your Document Interaction with Artificial Intelligence (AI)

    In a world where information is at our fingertips, how we engage with documents is changing. With the advent of AskYourPDF, your reading experience is no longer a passive one – it’s a dynamic conversation. Let’s dive into how this innovative tool can transform how you interact with your documents. A New Era of Document Interaction AskYourPDF brings your documents…

  • Advertising TechnologyCelebrity Endorsement Strategies

    Are Celebrity Endorsements a Viable Marketing Option?

    Celebrity endorsements remain one of the most powerful tools in a brand’s marketing arsenal—especially for enterprises seeking to differentiate at scale. As traditional advertising effectiveness wanes and audiences grow more resistant to overt brand messaging, celebrity partnerships offer a unique shortcut to cultural relevance, credibility, and mass attention. However, they also come with high stakes: multi-million-dollar contracts, PR vulnerability, and…

  • Sales Enablement, Automation, and PerformanceVoice Call Statistics and the Customer Journey

    Why Voice Calls Are Critical To Your Customer’s Journey

    I have to admit that I’m terrible about calls and I absolutely know that I’m leaving money on the table with my business. My phone often rings throughout the day and the people don’t bother to leave a message, they just move on. My guess is that they simply don’t wish to work with an unresponsive company and that answering…

  • Customer Data PlatformsCRM Technology Books and Resources Online

    Learning Technology Is Critical as a CRM Manager: Here Are Some Resources

    Why should you learn tech skills as a CRM Manager?  In the past, to be a good Customer Relationship Manager you needed to have psychology and a few marketing skills.  Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person.…

  • Sales and Marketing TrainingAlison: Mobile App for Digital Marketing Training

    Alison: The Free Mobile Learning App for Digital Marketers

    When Google quietly retired its beloved Primer app, millions of marketers lost a valuable mobile learning tool built for fast, snackable lessons on the go. But while that chapter closed, another has been steadily writing itself—one that’s even more expansive, accessible, and future-ready. Alison has emerged as the definitive mobile learning platform for digital marketers, not just filling the void…

  • Marketing ToolsWhat is a Mashup?

    What’s a Mashup?

    The term mashup was originally popularized in the early 2000s. While it’s challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services. It’s not a recent concept, but the proliferation of APIs and web services has made mashups more common today. I…

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