This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Content Marketing
You’re Probably Spending More Time Managing Data Than Marketing
Yesterday, I shared how we batch loaded an entire year of social updates. While quite a bit of work went into the research, our team spent quite a few hours just massaging the data and making it a file that could be uploaded. Even after we passed all validation checks, we had to then manually go through and select or…
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Analytics & Testing
Alterian: Unlocking the Power of Customer Journey Orchestration (CJO)
Customer Journey Orchestration (CJO) is the strategic process of designing, managing, and optimizing individualized customer experiences across various touchpoints. It’s about delivering the right message at the right time through the right channel while aligning with your business objectives. Here, we’ll delve into the significance of CJO and how Alterian’s Real-Time Customer Experience (CX) Platform can revolutionize this crucial aspect…
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Advertising Technology
Are Celebrity Endorsements a Viable Marketing Option?
Celebrity endorsements remain one of the most powerful tools in a brand’s marketing arsenal—especially for enterprises seeking to differentiate at scale. As traditional advertising effectiveness wanes and audiences grow more resistant to overt brand messaging, celebrity partnerships offer a unique shortcut to cultural relevance, credibility, and mass attention. However, they also come with high stakes: multi-million-dollar contracts, PR vulnerability, and…
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Content Marketing
WordPress: Add a Shortcode To Display Today With Optional Formatting and Calculations
The power to dynamically display content allows WordPress users to create more engaging, up-to-date, and relevant user experiences. One handy application of this dynamic capability is using shortcodes to insert custom content into posts, pages, and widgets. This article introduces a custom shortcode to display the current date and time and even calculate date adjustments, all formatted according to your…
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Customer Data Platforms
Riddle: The Ultimate Quiz Maker for Marketers to Collect First-Party Data
In today’s competitive digital landscape, marketers are constantly searching for effective strategies to cut through the noise and engage their audience. Riddle, an online quiz-maker platform, has emerged as a popular solution for marketers to create engaging quizzes with integrated lead-generation features. One significant differentiator for Riddle.com is its use of first-party cookies (1P), ensuring accurate data collection while respecting…
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Content Marketing
What Are The Most Popular Bookmarking Platforms To Read-It-Later?
Bookmarking is a digital method to save and organize web pages online. It allows users to store links to web resources and articles they find interesting or wish to access later. Originally, bookmarks were just a simple feature within browsers, enabling individuals to keep a list of favorite sites. However, with the evolution of the internet, bookmarking has expanded into…
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Sales Enablement, Automation, and Performance
Sales Technology: Past, Present, and Future
While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to…
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Marketing Tools
Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes
Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment (ROI), brands should sync online and offline marketing efforts with a holistic strategy. Why? Today’s shoppers have gone hybrid, moving seamlessly between digital and physical shopping. In fact: 80% of consumers use their mobile devices while shopping…
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Marketing Books
Telling, Showing, Versus Involving: A Guide for Marketing Professional Development
I’ve been writing about professional development of new marketing professionals recently because I believe: Job opportunities are declining because traditional marketing education cannot keep up with the latest technological advancements in our industry. Job opportunities will decline as fundamental jobs are enhanced or replaced by AI. Developing professional skills is paramount for staying competitive and innovative in marketing. Understanding the…
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Event Marketing
Why Selfie Booths Are a Must-Have for Successful Event Marketing
At my wedding last year, the venue surprised us by throwing in a selfie booth. To say it was a success would be an understatement… almost everyone at the event used the booth to snap photos with friends and family. Selfie booths have become an indispensable fixture at events… and not just personal events. Corporate conferences and product launches can…