This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
Play.ht: Enable Audio AI-Powered Playback Of Your Content With Realistic Voices So Visitors Can Listen
One feature that I wanted to implement for some time on Martech Zone was the ability to listen to the content rather than read it. I find that people are often multi-tasking and may have multiple windows open… working on one thing while listening to a podcast simultaneously. I found a seamless solution that incorporates a beautiful player… Play.ht. If…
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E-commerce and Retail
WooCommerce: Why It’s A Pain To Migrate Between Staging and Production… And How To Work Around It
While we’re comfortable declaring our expertise in WordPress, it’s not without challenges. One issue that’s quite frustrating is the database architecture utilized for WooCommerce. Specifically, various records are stored in the wp_posts table in WordPress, and their post type categorizes them. Here’s a list of some common post types used along with a brief description of each: Product: Post type…
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E-commerce and Retail
How to Improve Your E-commerce Customer Experience
Customers are the foundation of any business. This is true for businesses of all verticals, domains, and approaches. Customers are important at all stages of your business process. Business goals, strategies, and marketing campaigns of leading brands are woven around their consumers’ and target audiences’ needs and preferences. Customers and E-commerce Environment In an age driven by digitization, mobile technology,…
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Marketing Tools
How to Check Your Local Directory Listings
Local directories can be both a blessing and a curse to businesses. There are three key reasons to pay attention to local directories: SERP Map Visibility – companies don’t often realize that having a business and a website doesn’t necessarily make you visible in search engine result pages. Your business must be listed on Google Business to get visibility in…
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Artificial Intelligence
Shutterstock: Perfect Your Stock Imagery With Integrated AI Features
Shutterstock has taken a significant leap forward with its creative AI features with the acquisition of Pattern89, Datasine, and Shotzr! These tools are not just about providing more images; they are advancing how we create, modify, and conceptualize visual content, enabling users to craft picture-perfect content every time. Shutterstock’s AI Tools For creatives around the globe, Shutterstock’s AI suite is…
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Content Marketing
WordPress: How to 301 Redirect Pagination Pages to the Parent URL
It may be anecdotal, but I’m finding that Google Search Console is becoming more comprehensive in its reporting. So much so that I’ve begun to lean on it more and more… especially to identify pages not found on the site that might negatively impact search rankings. My site’s theme incorporates an approach where visitors can click load more if they’d…
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Social Media & Influencer Marketing
Brandwatch: Dominate Your Market with AI-Powered Consumer Intelligence
Brands don’t fail from a lack of data—they fail from failing to act on it. With the nonstop velocity of consumer expectations, trends, and threats, marketing and communications teams are being stretched thin as demands for data-driven decisions continue to rise. If you’re struggling to surface the signal from the noise, it’s time to rethink your toolkit. Brandwatch Brandwatch is…
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E-commerce and Retail
Why E-commerce Brands Should Invest More Into Instagram
These days, you can’t build an ecommerce brand without an effective social media marketing strategy. Almost all marketers (93%) turn to Facebook as their primary social network. As Facebook continues to get saturated with marketers, the company is forced to decrease organic reach. For brands, Facebook is a pay to play social media platform. Instagram’s rapid growth is capturing the…
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E-commerce and Retail
Trendsi: Your Premium Fashion-Based Dropshipping Partner
The beauty and fashion industries are ideal for dropshipping for several reasons: Wide Range of Products: The fashion and beauty industry offers a vast range of products, including clothing, accessories, cosmetics, skincare, and more. This variety allows dropshippers to cater to different customer preferences and target specific niches within the industry. Evergreen Demand: Fashion and beauty products have a consistent…
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Social Media & Influencer Marketing
How to Optimize Your Facebook Landing Pages
Facebook, one of the most widely used social media sites worldwide, offers a unique opportunity to connect with a massive audience. To make the most of this opportunity, it’s essential to create remarkable Facebook landing pages. This article will guide you through optimizing landing pages that capture the attention of your target audience and drive valuable actions. Table of ContentsThe…
