This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Sales Enablement, Automation, and Performance
People.ai: The Smartest Way to Power Scalable Go-To-Market Sales Execution
Even the best sales leaders can be held back by fragmented data, unpredictable pipelines, and sellers who are too busy to be effective. Forecasts often feel like educated guesses, and win rates suffer when sales activities and customer insights are scattered across disconnected tools. To grow consistently, revenue teams need precision, not just process. People.ai That’s where People.ai comes in.…
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Paid and Organic Search Marketing
How Trusted Brands Leverage Content and Search Marketing Technology to Reach People First
Search engine optimization (SEO) has long been a trusted and bankable part of most (if not all) successful marketing campaigns. But as the industry evolves, the gap between the what of SEO and the how seems to be widening. Many people understand the importance of SEO and even the basic mechanics — use the right tools to find the right…
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Marketing Infographics
Enhance Your Google SERP Presence With These Rich Snippets
Companies spend a ton of time seeing if they’re ranking on search and developing amazing content and sites that drive conversions. But a key strategy often missed is how they can enhance their entry on a search engine result page. Whether you’re ranking or not only matters if the search user is compelled to actually click through. While a great…
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Event Marketing
Vx360: Revolutionizing Digital Events with Immersive 3D Experiences
Capturing and retaining audience attention is more challenging than ever. For conferences or brand activations, events must be engaging, interactive, and memorable. How can you break through the noise and create an experience that truly resonates with your audience? Enter Vx360, a cutting-edge virtual platform redefining the digital event landscape. Vx360 Vx360 is a 3D virtual platform designed to deliver…
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Customer Data Platforms
Big Data is Pushing Marketing into Real-Time
Marketers have always sought to reach their customers at just the right moment – and to do so before their competitors. With the advent of the Internet and real-time analytics, the timeframe for being relevant to your customers is shrinking. Big Data is now making marketing even faster, more responsive, and more personal than ever before. The massive amounts of…
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Sales and Marketing Training
Coursera: Master Facebook & Instagram with Meta’s Social Media Marketing Course and Certification
Social media isn’t just a branding channel—it’s a performance engine. But in a crowded, algorithm-driven digital world, simply posting content isn’t enough. Brands require strategic expertise to cut through the noise, engage their audiences, and achieve tangible business results on platforms like Facebook and Instagram. That’s why serious marketers, entrepreneurs, and employers are now treating professional certification as non-negotiable. Meta…
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E-commerce and Retail
Theme Updater Plus: Beautiful Shopify Themes With A Theme Updater Shopify App!
We manage multiple clients on Shopify. It’s difficult for any e-commerce platform to compete with Shopify with its impressive offering of distribution and syndication channels, including its own POS. As with any platform, though, it has some quirks that you need to work around… theme updates being one of them. Knowing when to update a third-party-built theme can be challenging…
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Social Media & Influencer Marketing
8 Tools For Influencer Marketing Research Relevant To Your Niche
The world is constantly changing and marketing is changing with it. For marketers, this development is a two-sided coin. On one hand, it’s exciting to be continually catching up with marketing trends and coming up with new ideas. On the other hand, as more and more areas of marketing arise, marketers become busier — we need to handle marketing strategy, content, SEO,…
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Advertising Technology
Meta: Track The Impact of Facebook Ad Campaigns At Your Store With The Conversions API
For businesses with physical retail locations, measuring the direct impact of online Meta ad campaigns on driving in-store sales can be challenging. Clicks and online conversions don’t tell the full story. That’s where the Conversions API comes in. The Conversions API lets businesses connect in-store point-of-sale (POS) systems and customer purchase data with Meta. This enables businesses to match customers’…
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Sales Enablement, Automation, and Performance
DigiSigner: An Affordable Electronic Signature Platform For Small Businesses and Platforms
One technology that has gained significant traction for streamlining approvals is electronic signatures (eSignature). eSignatures enable secure and legally binding signing of documents without physical paperwork. DigiSigner stands out as a trusted and comprehensive solution among the leading electronic signature platforms. Ensuring Legally Binding Signatures One of the primary concerns when adopting electronic signatures is their legal validity. DigiSigner eliminates…
