This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Valentine’s Day Retail and eCommerce Buyer Predictions for 2021
If your retail or e-commerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine's Day Campaigns as it appears this is going to be a record year for spending - despite the economic challenges! Perhaps spending more time at home with our...
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App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing , also known as split testing , is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email...
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Fastr Publicator: Unleash Interactive Digital Publications and Revolutionize Your PDF Catalogs
Staying ahead of the competition requires innovation and adaptability. One key aspect of this adaptation is how businesses present their products and services to customers. Traditional print materials are becoming obsolete, and the need for dynamic, interactive digital publications is more critical than ever. Enter Fastr Publicator, the premiere catalog solution that transforms static...
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The Ultimate Guide to Building the Perfect LinkedIn Profile
There's a ton of turmoil right now in the business sector. I've personally seen a lot of small businesses shed marketing resources throughout the pandemic and associated lockdowns. Simultaneously, though, I've been observing enterprise corporations struggle to find experienced talent and expertise. I've been personally advising many people in my industry...
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How to Add iOS or Android Mobile App Banners to Your Site
Effectively promoting your application is crucial for success. One powerful yet often underutilized tool is the app banner . When implemented correctly, these smart banners can significantly boost app discovery and installations. This article will explore why app banners are essential and how to implement them effectively on iOS and Android platforms. ...
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PHP and MySQL: Export a Query to a Tab Delimited or CSV File
This weekend, I wanted to build a PHP page that would back up any MySQL query or table into a Tab Delimited file. Most of the examples out on the net have the columns hard-coded. In my case, I wanted the columns to be dynamic, so I...
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Typography Terminology: From Apex to Swash and the Gadzook In Between… Everything You Need To Know About Fonts
My main hobby growing up, when I wasn't getting into trouble, was drawing. I even took a couple of years of drafting courses while in High School and loved it. It may explain why I often post articles on graphics, Illustrator, illustrations, and other design topics. Today, it's typography and the design of fonts...
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CSV Explorer: Work With Large CSV Files Online
CSV files are foundational and are typically the lowest common denominator of importing and exporting data from any system. We're working with a client right now that has a very large database of contacts (over 5 million records) and we need to filter, query, and export a subsegment of the data. ...
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What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?
Your organization's IP score, or IP reputation, is highly important when sending emails and launching email marketing campaigns. Also known as a sender score, the IP reputation affects email deliverability, which is fundamental for a successful email campaign and communication. In this article, we examine IP scores in greater detail and examine how...
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Why Your Company Should Be Implementing Live Chat
Live chat has become a powerful tool for businesses to engage with customers and provide efficient support. As more consumers embrace digital channels for sales and support, companies recognize the significant benefits of live chat. Boosting Sales and Conversions Live chat has a proven track record of driving...
