This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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App: What’s My IP Address
If you ever need to know your IP address as viewed from an online source, here you go! I’ve updated the logic on this app to attempt to find the user’s true IP address. The challenges are found in the article below. Your IP Address Is IP is a standard defining how devices on a network communicate with each other…
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The Ultimate Guide to Building the Perfect LinkedIn Profile
There’s a ton of turmoil right now in the business sector. I’ve personally seen a lot of small businesses shed marketing resources throughout the pandemic and associated lockdowns. Simultaneously, though, I’ve been observing enterprise corporations struggle to find experienced talent and expertise. I’ve been personally advising many people in my industry to shift the focus of their LinkedIn profiles and…
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What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…
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How to Add iOS or Android Mobile App Banners to Your Site
Effectively promoting your application is crucial for success. One powerful yet often underutilized tool is the app banner. When implemented correctly, these smart banners can significantly boost app discovery and installations. This article will explore why app banners are essential and how to implement them effectively on iOS and Android platforms. Why Use App Banners? Seamless User Experience: App banners…
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PHP and MySQL: Export a Query to a Tab Delimited or CSV File
This weekend, I wanted to build a PHP page that would back up any MySQL query or table into a Tab Delimited file. Most of the examples out on the net have the columns hard-coded. In my case, I wanted the columns to be dynamic, so I had to first loop through all the table field names to build the…
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Fastr Publicator: Unleash Interactive Digital Publications and Revolutionize Your PDF Catalogs
Staying ahead of the competition requires innovation and adaptability. One key aspect of this adaptation is how businesses present their products and services to customers. Traditional print materials are becoming obsolete, and the need for dynamic, interactive digital publications is more critical than ever. Enter Fastr Publicator, the premiere catalog solution that transforms static PDFs into engaging, shoppable, and fully…
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How Social Media and Mobile Tech Are Transforming the Travel Experience
Social media and mobile technology have fundamentally changed how people plan, experience, and share their travels. For businesses in the travel and hospitality industry, understanding these shifts is crucial for connecting with modern travelers. Let’s explore key insights from recent data on how consumers use digital tools throughout their journey. The Pre-Trip Phase: Inspiration and Planning Social media has become…
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CSV Explorer: Work With Large CSV Files Online
CSV files are foundational and are typically the lowest common denominator of importing and exporting data from any system. We’re working with a client right now that has a very large database of contacts (over 5 million records) and we need to filter, query, and export a subsegment of the data. What is a CSV File? A comma-separated values file…
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Why Your Company Should Be Implementing Live Chat
Live chat has become a powerful tool for businesses to engage with customers and provide efficient support. As more consumers embrace digital channels for sales and support, companies recognize the significant benefits of live chat. Boosting Sales and Conversions Live chat has a proven track record of driving business sales and conversions. Increased Online Sales: Live chat can increase online…
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What Is An IP Address Reputation And How Does Your IP Score Affect Your Email Deliverability?
Your organization’s IP score, or IP reputation, is highly important when sending emails and launching email marketing campaigns. Also known as a sender score, the IP reputation affects email deliverability, which is fundamental for a successful email campaign and communication. In this article, we examine IP scores in greater detail and examine how to maintain a strong IP reputation. What Is…
