This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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What is Analytics? A List of Marketing Analytics Technologies
Analytics platforms have become indispensable tools for businesses seeking to understand their customers, optimize their marketing efforts, and drive growth. While you may be familiar with some common analytics tools, the field has expanded significantly in recent years, offering a wide array of specialized platforms designed to provide deep insights into every...
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Customer Service in 2024: Challenges, Statistics, Technologies, and Transformations
Is there anything more ludicrous than contacting customer support and the pre-recorded message plays: Your call is important to us... Really? Why didn't you answer my call then? As we approach 2024, customer service continues to be a critical differentiator for...
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Typography Terminology: From Apex to Swash and the Gadzook In Between… Everything You Need To Know About Fonts
My main hobby growing up, when I wasn't getting into trouble, was drawing. I even took a couple of years of drafting courses while in High School and loved it. It may explain why I often post articles on graphics, Illustrator, illustrations, and other design topics. Today, it's typography and the design of fonts...
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Valentine’s Day Retail and eCommerce Buyer Predictions for 2021
If your retail or e-commerce business has been struggling through the pandemic and lockdowns, you may want to work some overtime on your Valentine's Day Campaigns as it appears this is going to be a record year for spending - despite the economic challenges! Perhaps spending more time at home with our...
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13 Types of Triggered Email Campaigns You Should Implement
In working with several email vendors, I've always been surprised at the lack of pre-designed, effective triggered email campaigns within the accounts upon implementation. If you're a platform reading this - you should have these campaigns ready to go in your system. If you're an email marketer, you should be working to...
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What is Augmented Reality? How Is AR Being Deployed for Brands?
From a marketer's point of view, I actually believe augmented reality ( AR ) has much more potential than virtual reality ( VR ). While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We've shared before how AR...
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Checklist: How to Optimize Your Blog’s Next Post for Maximum Impact In Search Engines and Social Media
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user shows intent as they seek information or research their next purchase. Optimizing a...
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How to Add iOS or Android Mobile App Banners to Your Site
Effectively promoting your application is crucial for success. One powerful yet often underutilized tool is the app banner . When implemented correctly, these smart banners can significantly boost app discovery and installations. This article will explore why app banners are essential and how to implement them effectively on iOS and Android platforms. ...
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PHP and MySQL: Export a Query to a Tab Delimited or CSV File
This weekend, I wanted to build a PHP page that would back up any MySQL query or table into a Tab Delimited file. Most of the examples out on the net have the columns hard-coded. In my case, I wanted the columns to be dynamic, so I...
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The Ultimate Guide to Building the Perfect LinkedIn Profile
There's a ton of turmoil right now in the business sector. I've personally seen a lot of small businesses shed marketing resources throughout the pandemic and associated lockdowns. Simultaneously, though, I've been observing enterprise corporations struggle to find experienced talent and expertise. I've been personally advising many people in my industry...