This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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20 Ways To Unlock The Full Marketing Power of Podcasting
Despite the explosive growth of podcasting, most companies still treat it as a surface-level content initiative—usually for thought leadership or brand exposure—without tapping into the deeper strategic value it can deliver. What was once a technically demanding, niche content format has evolved into one of the most versatile, accessible, and effective tools in the modern marketing toolkit. Thanks to new…
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Hijacked Google Business Page? Here Are 5 Steps To Getting It Back (And How To Prevent It)
If you’re a regional business, the Google Map Pack dominates the search engine result page (SERP) for new customers finding your business. When I discuss local marketing strategies with businesses, I often discuss the investment in their Google Business page being as important – if not more critical – than their website. Why Your Google Business Page is Critical Your…
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Artificial Intelligence (AI) And The Revolution Of Digital Marketing
Digital marketing is the core of every ecommerce business. It’s used to bring in sales, increase brand awareness, and reach new customers. However, today’s market is saturated, and e-commerce businesses must work hard to beat the competition. Not only that—they should also keep track of the latest technology trends and implement marketing techniques accordingly. One of the latest technological innovations that…
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3 Unique Industry Digital Marketing Tips
There’s no question that digital marketing is a powerful beast — and one helluva fickle beast at that. As much as we’d all like to assume that digital marketing is basically the same no matter what, it’s most definitely not, and the reasons are pretty obvious. As a business, you can opt to devote certain percentages of your time and…
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User Interface Design: Lessons from an Indianapolis Elevator
While coming to and from a meeting the other day, I rode in an elevator that had this user interface (UI) design: I’m guessing the history of this elevator goes something like this: The elevator was designed and delivered with a very straightforward, easy-to-use user interface such as this: A new requirement emerged: We need to support braille! Rather than…
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How To Write Your Company’s Social Media Guidelines for Employees [Sample]
Here are the social media guidelines for working at [Company], along with an additional section for companies that are public or governed by regulations. Set the Tone Of Your Organization Setting the tone for employees’ use of social media is paramount in today’s digital landscape. Social media has evolved beyond personal communication into a powerful tool that shapes public perception,…
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Affiliate Marketing and CAN-SPAM Compliance
Email marketing remains one of the best tools for affiliate marketers, but with that power comes responsibility. To reduce the flood of unsolicited and misleading emails, Congress enacted the CAN-SPAM Act, setting clear guidelines for what is acceptable in commercial email communications. Failure to comply can result in significant financial penalties and damage to your reputation. Here is what every…
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CSS Hero: How to Make WordPress Animations That Pop (In Minutes)
Static websites often struggle to engage visitors when expectations for interactive and dynamic experiences continue to grow. Animations can capture attention, guide users’ focus, and inject a sense of delight—but many WordPress site owners shy away from animation plugins that are bloated, difficult to configure, or break their theme. What if you could add beautiful, responsive animations to any WordPress…
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Uptempo: Unite Your Marketing Plans, Budgets, and Performance
Modern marketing teams face an increasingly urgent challenge: proving their value. While finance, HR, and operations have long benefited from enterprise resource planning (ERP) systems that unify data and drive accountability, marketing often remains fragmented, with data managed in spreadsheets, email threads, and disconnected tools. The result is inefficiency, wasted spend, and limited visibility into what’s truly working. Uptempo Uptempo…
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PaveAI: Transform Your Marketing With AI-Driven Insights from Google Analytics
Businesses can’t afford to rely on gut instincts or incomplete data when optimizing their marketing strategies. Marketers across industries face a common challenge: interpreting vast amounts of analytics data and converting it into actionable strategies that drive revenue. Most reporting solutions either overwhelm with too much raw data or oversimplify to the point of uselessness. Without the right insights at…
