This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Fooling the Detectors: How AI is Generating Content That Passes for Human
Recently, Paul Graham noticed that he was getting some cold emails. A single word stood out: delve. He did some sleuthing and noticed that the term had skyrocketed in use—coincidentally, as GenAI tools took hold in the industry for writing email content. My point here is not that I dislike "delve," though I do, but that it's a sign that…
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Landing Page Mistakes That Kill Conversions—And How to Fix Them
A landing page is a dedicated web page designed to guide visitors toward a single action—such as filling out a form, signing up for a newsletter, downloading a whitepaper, or making a purchase. Unlike other pages on your site that encourage exploration, a landing page should serve as a focused gateway, not an intersection. Its purpose is to lead users…
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Fathers Day E-commerce Statistics: 5 Things Every Brand Needs to Know
Father’s Day is a personal and emotional holiday for many, myself included. Since losing my dad a few years ago, I still catch myself in moments of nostalgia, wandering through the aisles at Lowe’s, eyeing a tool or gadget I would’ve grabbed for him without a second thought. If you’re lucky enough to have your dad still around, take a…
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Comprehensive Guide to Leveraging Social Media for B2B Marketing and Sales in 2025
In 2025, social media is no longer confined to branding or awareness—it now drives customer acquisition, fuels industry leadership, supports talent recruitment, and strengthens partner ecosystems. The most successful B2B organizations no longer view social media as a marketing silo but as a multi-functional business asset that supports every stage of the enterprise growth journey. Table of ContentsStrategic Pillars of…
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Generate More Links: How to Improve Your PR Strategy
With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR…
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How To Keep Your Copyright Date Updated Programmatically On Your Website or Online Store
We’ve been hard at work developing a Shopify integration for a client that’s quite robust and complex… more to come on that when we publish it. With all the development we’re doing, I was embarrassed when I was testing their site to see the copyright notice in the footer was out of date… showing last year instead of this year.…
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How Marketers Are Managing Risk
There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…
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Seasonal Marketing and Sales Program Maintenance Schedule
Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate, seasonal recalibration. Just as equipment needs preventative maintenance to avoid breakdowns in the future, so does your marketing and sales…
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From Cart to Conservation: E-commerce’s Drive for Sustainable Packaging
Sustainable packaging has been gaining significant momentum in recent years, and for good reason. Consumers are more knowledgeable than ever about the impact of packaging on the environment and strongly prefer sustainable options. This shift is reflected in their purchasing habits, with many consumers willing to pay more for sustainable packaging and actively seeking products that align with their environmental…
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Google Web Stories: A Practical Guide To Providing Fully Immersive Experiences
In this day and age, we as consumers want to digest content as quickly as possible and preferably with very little effort. That’s why Google introduced their own version of short-form content called Google Web Stories. But what are Google web stories and how do they contribute to a more immersive and personalised experience? Why use Google web stories and…
