This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales and Marketing Training
How Marketers Are Managing Risk
There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…
- Artificial Intelligence
The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…
- E-commerce and Retail
Flash Sales: An Effective E-commerce Tool For Driving Significant Revenue
What is a flash sale? A flash sale is a steeply discounted offer that has a quick expiration. E-commerce providers drive many more sales by offering daily flash sales on their sites. Consumers wind up returning daily to see what the deal is… purchasing more items more often. But do they work? Familiar brands with loyal customers can no longer…
- Advertising Technology
5 Rookie Facebook Ad Mistakes To Avoid
Facebook ads are straightforward to use – so easy that within a few minutes, you can set up your business account and start running ads that have the potential to reach two billion people. While setting up Facebook ads is relatively easy, running profitable ads with a measurable ROI is anything but straightforward. A single mistake in your objective selection,…
- Analytics & Testing
Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins
Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was…
- Content Marketing
Clear Your Cloud: How Brands Can Slash Bandwidth and Reduce CO2 Emissions
The environment and sustainability are increasingly top of mind for consumers. And retailers believe their sustainability efforts are paying off. Nearly 80 percent of U.S. consumers consider sustainability when making at least some purchases, and nearly 80 percent of retailers believe their sustainability efforts are having a positive impact on customer loyalty. Sensormatic Solutions Many e-commerce brands already take sustainability…
- E-commerce and Retail
What Is Dropshipping? Who Can Benefit? Tips On Getting Started
People are often reluctant to start an online store because of all the hassles and costs. But imagine if you find a supplier who will pay you the upfront inventory price of thousands of items and manage other operations. It is dropshipping. Dropshipping allows you to start a business and run it from anywhere. Sounds too incredible to be true?…
- Artificial Intelligence
Quid: Unlocking the Future of Market Intelligence with AI-Powered Insights
In a business climate defined by volatility, shifting consumer preferences, and information overload, the ability to decode trends and act on real-time data has become a fundamental competitive advantage. Quid, an advanced AI-powered platform for consumer and market intelligence, provides marketers, strategists, and decision-makers with the foresight to navigate change with clarity and confidence. Far from being just another data…
- Customer Data Platforms
Digital Behavioral Data: The Best-Kept Secret to Striking the Right Chord with Gen Z
The most successful marketing strategies are fueled by a deep understanding of the people they are designed to reach. And, considering age is one of the most common predictors of differences in attitudes and behaviors, looking through a generational lens has long been a useful way for marketers to establish empathy for their audiences. Today, forward-leaning corporate decision-makers are focusing…
- Social Media & Influencer Marketing
10 Steps to Building an Effective Employee Social Advocacy Program
When your own employees aren’t passionate enough to read and share your content, how do you think your prospects and customers are viewing it? Mark Schaefer That quote often echoes in my mind during conversations with clients about employee social advocacy. Mark once shared that story, which still resonates: a global company with hundreds of thousands of employees was publishing…
