This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Symbl.ai: Unlock the Power of Real-Time Conversation Intelligence
Businesses constantly seek ways to extract valuable insights from the massive amounts of unstructured data generated daily. One particularly rich source of information often overlooked is human conversation. Whether it’s customer calls, internal meetings, or sales interactions, conversations hold a wealth of knowledge that can be used to improve customer experience, boost sales, and drive product development. Symbl.ai Symbl.ai is…
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The Rise of Digital Coupons: A Smart Strategy in a Cost-Conscious Era
In an economy where consumers are watching every dollar and businesses are competing for increasingly selective buyers, digital coupons have emerged as one of the most effective marketing tools available. These modern discounts offer frictionless savings for shoppers while providing retailers with measurable, flexible incentives that drive both online and in-store purchases. With inflation and economic uncertainty shaping consumer behavior,…
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Jack Welch is Wrong
I’m so glad to finally see an article that questions the methods that Jack Welch evangelizes. I believe he’s inconsiderate, mean-spirited, selfish, and greedy. He was only successful by making customers and employees suffer. He may alone be a winner, but it was at the expense of many others who have lost. New RulesOld RulesAgile is best; being big can…
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8 Steps to a Successful Account-Based Marketing Strategy
If you’re wondering What account-based marketing is?, Doug Bewsher wrote a great article about it for Martech Zone. The strategy is paying off for most B2B marketers. In fact, 92% of B2B marketers consider ABM extremely or very important to their marketing efforts. And 84% of B2B marketers believe ABM provides significant retention and upsell opportunities. Integrate released this fantastic infographic…
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CPQ and 3D Visualization as a Sales Tool: Bringing Customization, Speed, and Precision to B2B Manufacturing
Manufacturing is both complex and competitive. Sales teams are facing unprecedented pressure to deliver faster quotes, handle growing product complexity, and meet increasingly personalized customer expectations. Configure, Price, Quote (CPQ) software has emerged as a transformative solution, connecting sales, engineering, and production in a way that ensures speed, accuracy, and scalability. For manufacturers, CPQ is not just a sales tool.…
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vidREACH: Elevate Your B2B Outreach with Personalized Video Messaging
In today’s digital age, where inboxes are flooded with generic emails, it’s getting harder than ever to capture the attention of your B2B prospects and clients. Traditional communication methods often fall flat, failing to forge the genuine connections that drive engagement and conversions. What if there was a way to personalize your outreach, make your messages stand out, and foster…
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How to Protect Your Business from the Growing Threat of Invoice Fraud in the Martech Era
The average enterprise uses well over 100 tools across its stack—each one potentially requiring a license, subscription, or recurring service contract. Combine this sprawling martech ecosystem with decentralized teams, automated accounting systems, and often fragmented procurement workflows, and you have the perfect breeding ground for a growing threat: fraudulent invoicing scams. These scams are no longer limited to crude phishing…
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How Artificial Intelligence Is Transforming Sales Enablement
Sales enablement is a holistic process that follows sales development from lead to close. It identifies critical points along the sales journey, builds client trust and product knowledge, and enhances the decision-making process. In the past few years, as artificial intelligence (AI) has improved, data-driven AI has become an integral part of sales enablement. The use of data-driven AI enables…
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Beyond Traditional CMS: Exploring Modern Alternatives for Content Management
Managing content efficiently is crucial for businesses of all sizes in the ever-evolving digital landscape. Content Management Systems (CMS) like WordPress and Drupal have been the backbone of website development and content delivery for years. However, as technology advances and businesses demand more flexibility, alternative solutions have emerged, many of which challenge the traditional CMS model. This article explores a…
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Fireflies: AI-Powered Audio, Video, and Meeting Transcriptions and
You’ll find artificial intelligence (AI-powered) transcriptions in virtually every audio and video platform nowadays. When DK New Media designed an enterprise migration to a new CRM and marketing platform for an international non-profit a few years ago, we started with a week of discovery meetings with the staff from leadership down to each employee. After the sessions, we exported all…
