This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
The True Cost of Poor Customer Service—and How to Fix It
As a marketer, there’s nothing worse than seeing a highly qualified lead hit the sales team and get dropped… or have someone sign up only to be lost due to a customer service issue. I’m actively involved in this: My refrigerator appears to be malfunctioning, so I contacted the manufacturer. They had me press some buttons and couldn’t diagnose it…
- Analytics & Testing
mParticle Analytics: Data-Driven Customer Analytics With Actionable Insights
Every modern business grapples with making informed decisions using customer data. With customer journeys becoming increasingly complex, organizations need a robust analytics solution that empowers their teams to make smarter decisions without the complexity of traditional data querying. mParticle Analytics mParticle Analytics (formerly Indicative) is the only product analytics platform that directly integrates with your data warehouse, offering actionable insights…
- Content Marketing
CSS Minification: Why It’s Essential for Performance and Caching Efficiency
CSS minification is a crucial optimization process that enhances website performance by reducing file size without altering functionality. By removing unnecessary characters, spaces, and redundant code, minification significantly improves load speeds, enhances browser caching efficiency, and optimizes bandwidth consumption. This article will explore the necessity of CSS minification, its role in browser caching, and a deep dive into the various…
- Artificial Intelligence
Typeset: Revolutionizing Visual Content Creation for Small Businesses with Generative AI
The demand for businesses to create captivating visual content is at an all-time high. From sales presentations to marketing collateral, businesses of all sizes need branded assets to engage their audience and drive results. However, creating such content can be a daunting task, especially for small businesses, non-profits, and solopreneurs with limited resources. Almost any professional can relate to spending…
- Event Marketing
How to Market and Promote Your Next Online Event
We’ve written before about how to utilize social media to market your next event and even some specifics on how to use Twitter to promote an event. We’ve even shared a blueprint for event marketing. This infographic provides some fantastic detail on utilizing email, mobile, search, and social to promote and market your events. Getting people to attend your event…
- Content Marketing
What Are Single Opt-In, Confirmed Opt-In, And Double Opt-In?
When building an email list, how you collect consent isn’t just a technical detail—it shapes your entire subscriber relationship, affects email deliverability, and determines compliance with privacy regulations. The three primary types of opt-in mechanisms (single, confirmed, and double) each offer a different balance of convenience, quality control, and legal protection. Understanding their differences can help you match the right…
- Content Marketing
Why There Are 542 Banana Hangers on Amazon
There are 542 different banana hangers on Amazon… ranging in price from $5.57 to $384.23. The most inexpensive banana hangers are simple hooks that you mount under your cabinetry. The most expensive banana hanger is this beautiful Chabatree banana hanger that is hand-crafted and made out of sustainable wood resources. Seriously… I looked them up. I counted the results, sorted…
- Artificial Intelligence
CustomGPT: Replace Your Static Knowledge Base with Conversational AI in Minutes
Creating and maintaining a knowledge base (KB) has always been more challenging than it should be. Traditional KBs required specialized software, cross-departmental coordination, and ongoing maintenance, often resulting in outdated documentation, poor search experiences, and missed opportunities for engagement. For many businesses, the KB became a burden rather than a strategic asset. The new approach is turning the knowledge base…
- Content Marketing
How to Use Video to Boost Customer Engagement
If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes, and much, much more. Videos are an extremely effective way of communicating with and engaging people, so it’s no wonder that more and more businesses are trying to figure out what role video will play in their own marketing mix.…
- Content Marketing
How to Uninstall Microsoft Edge in Windows
Historically, Internet Explorer was the default web browser included with Microsoft Windows. However, with the introduction of Windows 10, Microsoft Edge became the default browser, replacing Internet Explorer. Microsoft Edge is designed to be faster, more secure, and more modern compared to its predecessor. This change reflects Microsoft’s efforts to provide users with a more contemporary browsing experience right from…
