This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Analytics & Testing
Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting
Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams are stuck wasting time on data hygiene and report building when they should be optimizing campaigns and improving performance. Improvado…
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Paid and Organic Search Marketing
Long-Tail Keywords: Don’t Just Focus on the Tip of the SEO Iceberg
One of the SEO companies used to have a photo of an iceberg on their homepage. I love the analogy of an iceberg regarding search engine optimization. A recent conversation with a client regarding their ROI on SEO held some concerns that they only got a handful of unique visitors in the last year for the keyword phrase we were…
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Marketing Books
Mastering Omni-Channel Marketing: A Strategic Resource for Marketers Seeking Seamless Customer Journeys
In today’s fragmented digital landscape, delivering a consistent and personalized customer experience across every touchpoint is both a challenge and a necessity. For marketers trying to connect the dots between channels, devices, and moments in the customer journey, Mastering Omni-Channel Marketing: A Comprehensive Guide to Seamless Customer Experiences by Tarun Gupta offers a grounded, strategic guide that’s as relevant as it’s…
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Content Marketing
10 Challenges Working With WordPress As A Content Management Platform in 2025
I’ve been working and developing with WordPress since its inception. The content management system’s (CMS) simplicity is phenomenal, and its mass adoption is no surprise. There are haters out there, but I often remind people that most of the issues with WordPress are usually centered around the themes and plugins implemented, not the core platform. The analogy I often use…
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Artificial Intelligence
AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant
The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI (GenAI) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I’m not a copy-and-paste AI junkie, though. I believe these platforms do a great job at research and validation, but I ultimately want my voice in the…
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Sales Enablement, Automation, and Performance
Sales Enablement Tips and Technology
The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It’s vital to align these initiatives for the success of both departments. What is Sales Enablement? Sales enablement refers to the strategic use of technology…
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Artificial Intelligence
7 Ways that AI is Revolutionizing Email Marketing
30% of companies all over the world will be using AI in at least one of the sales processes in 2020. By 2035, AI is expected to drive $14 trillion of additional revenue and a 38% rise in profitability!
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Content Marketing
CSS3 Features You May Not Be Aware Of: Flexbox, Grid Layouts, Custom Properties, Transitions, Animations, and Multiple Backgrounds
Cascading Style Sheets (CSS) continue to evolve and the latest versions may have some features that you may not even be aware of. Here are some of the major improvements and methodologies introduced with CSS3, along with code examples: Flexible Box Layout (Flexbox): a layout mode that allows you to create flexible and responsive layouts for web pages. With flexbox,…
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Content Marketing
DomainAgents: How to Safely and Securely Sell Your Domains (Valuation, Negotiation, and Escrow Services)
I pay for way too many domains. Every few years, I either purge the ones that may not be in demand, extend the registrations out as far as I can on the ones I’m using, and then put the others up for sale. I have sold a few… but as more and more top-level domains (TLD) become commonplace, the opportunities…
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Analytics & Testing
How 40+ Technologies Are Reshaping the Restaurant Industry
Running a successful restaurant has always been a balancing act—one that involves far more than just serving great food. Operators must juggle fluctuating ingredient costs, razor-thin margins, unpredictable foot traffic, labor shortages, and increasingly complex health and safety regulations. Meanwhile, customer expectations continue to rise. Diners want faster service, personalized experiences, and frictionless ordering, whether they’re in the dining room,…
