This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
Mastering Inbound Marketing: The Complete Strategic Guide For Heading Into 2025
I spoke to a colleague recently who knew they needed to enhance their digital presence and inbound marketing efforts but felt overwhelmed about where to start. While inbound marketing fundamentals haven’t changed, the technology and strategies that power successful campaigns have evolved dramatically. Let me share what effective inbound marketing looks like in 2025 and how you can build a…
-
Mad Men: Marketing Quotes from Don Draper
Set in the competitive world of 1960s Madison Avenue advertising, Mad Men is more than just a period drama—it’s a character study, cultural critique, and masterclass in storytelling. Created by Matthew Weiner, the series captures the allure and contradictions of a time when image was everything and the American Dream was being redefined. At its center is Don Draper, the…
-
Amplitude Analytics: Superior Product Analytics for Customer Acquisition and Retention Insights
Understanding customer behavior and optimizing user experiences is paramount to success. One tool that stands out in this domain is Amplitude Analytics, which provides a comprehensive platform for gaining insights into customer acquisition and retention. Amplitude Analytics Amplitude Analytics is more than just an analytics tool; it’s a comprehensive platform that empowers businesses to perfect their products confidently. The platform…
-
JustUpsell: Increase Your Average Order Value With A Simple Shopify Cart Checkbox Upsell
There’s a psychology to purchases that most brands ignore, known as foot-in-the-door. The tactic is this: Once a prospect has overcome whether or not to make a purchase, they’re more likely to say yes to an additional expense. Trust is the biggest hurdle with online purchases, and once you overcome the trust factor, upselling or cross-selling requires far less effort.…
-
Hootsuite: How to Add Google Analytics 4 UTM Campaign Tracking To Your Social Media Posts
Utilizing UTM parameters for your distributed social media links is essential for effective digital marketing. They provide a robust framework for tracking the effectiveness of your social media campaigns in Google Analytics (GA4) by allowing you to see precisely how much web traffic is derived from specific links shared across your platforms. This information is crucial for evaluating the performance…
-
Wrike: The Ultimate Work Management Platform for Marketing Teams of Any Size
Managing multiple projects, teams, and deadlines can feel overwhelming. Whether you’re juggling marketing campaigns, coordinating creative projects, or tracking product development, staying organized and efficient is key to success. With the increasing complexity of work and the number of tools businesses rely on a unified solution is essential to streamline workflows and enhance collaboration. Wrike Enter Wrike, a powerful work…
-
Beauty Matching Engine: Personalized AI Recommendations That Drive Online Beauty Sales
No one could have realized the apocalyptic effect COVID-19 would have on our daily lives, the economy, and retail, with the closure of many leading high street stores. It’s made brands, retailers, and consumers rethink the future of retailing. Beauty Matches Engine Beauty Matches Engine (BME) is a solution for beauty-specific retailers, e-tailers, supermarkets, hairdressers, and brands. BME is an…
-
Writesonic: How Marketers Are Harnessing The Power of AI Writing
As a marketer, you know how important it is to be able to write content that resonates with your audience. With the help of AI writers, you can now create content that is both engaging and informative. You may have read my previous article where I explored and was blown away by ChatGPT. It started me down a deep dive…
-
The Ultimate 2025 WordPress SEO Checklist: A Step-by-Step Blueprint for Rankings, Speed, and Search Visibility
If you want your WordPress site to rank well in search engines, load quickly for users, and outperform the competition, it takes more than just writing great content. If you’re a long-time reader, you know that this site went through a series of significant updates and upgrades recently, with the most recent move migrating to FlyWP, providing a huge boost…
-
Belonging to the Brand: The Key to Unlocking Fierce Customer Loyalty
To state that I’m behind on reading my industry’s best marketing books is an understatement. I’ve got a pile of them on my desk that I want to get through. We live in a world of searches and snippets online, and not enough can be said for the thoroughness of a book and how the author researches, helps construct the…
