This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Content Marketing
CSS3 Features You May Not Be Aware Of: Flexbox, Grid Layouts, Custom Properties, Transitions, Animations, and Multiple Backgrounds
Cascading Style Sheets (CSS) continue to evolve and the latest versions may have some features that you may not even be aware of. Here are some of the major improvements and methodologies introduced with CSS3, along with code examples: Flexible Box Layout (Flexbox): a layout mode that allows you to create flexible and responsive layouts for web pages. With flexbox,…
- Marketing Tools
Wrike: The Ultimate Work Management Platform for Marketing Teams of Any Size
Managing multiple projects, teams, and deadlines can feel overwhelming. Whether you’re juggling marketing campaigns, coordinating creative projects, or tracking product development, staying organized and efficient is key to success. With the increasing complexity of work and the number of tools businesses rely on a unified solution is essential to streamline workflows and enhance collaboration. Wrike Enter Wrike, a powerful work…
- Analytics & Testing
Amplitude Analytics: Superior Product Analytics for Customer Acquisition and Retention Insights
Understanding customer behavior and optimizing user experiences is paramount to success. One tool that stands out in this domain is Amplitude Analytics, which provides a comprehensive platform for gaining insights into customer acquisition and retention. Amplitude Analytics Amplitude Analytics is more than just an analytics tool; it’s a comprehensive platform that empowers businesses to perfect their products confidently. The platform…
- Social Media & Influencer Marketing
Why Should Your Company Invest In A Social Media Management Tool?
Social media management tools are software platforms that help businesses manage, schedule, and analyze their social media marketing efforts across multiple platforms. 87% of marketers reported using social media management tools to manage their social media presence. Social Media Examiner Social media management and social media marketing are related but distinct concepts. Social media management refers to the process of…
- Social Media & Influencer Marketing
Building True Communities: Why Brands Get It Wrong
The idea of community has become a buzzword among marketers and businesses. Brands, eager to harness the power of collective engagement, often rush to create communities around their products. However, many make a critical mistake: they attempt to center their communities around the brand itself rather than the shared problems, beliefs, hobbies, or skills that genuinely bring people together. This…
- Content Marketing
DomainAgents: How to Safely and Securely Sell Your Domains (Valuation, Negotiation, and Escrow Services)
I pay for way too many domains. Every few years, I either purge the ones that may not be in demand, extend the registrations out as far as I can on the ones I’m using, and then put the others up for sale. I have sold a few… but as more and more top-level domains (TLD) become commonplace, the opportunities…
- Artificial Intelligence
7 Ways that AI is Revolutionizing Email Marketing
30% of companies all over the world will be using AI in at least one of the sales processes in 2020. By 2035, AI is expected to drive $14 trillion of additional revenue and a 38% rise in profitability!
- Artificial Intelligence
Relo: It’s Time to Take the Guesswork Out of Sports Marketing Measurement
It’s the time of year for predictions-focused articles, and it doesn’t take great foresight to state that most will center on artificial intelligence (AI) to do the job smarter and quicker, and/or analytics that confirm that sponsorship buys being made are wise investments. With the rapid changes occurring in the sports marketing industry, those are the important topics to track.…
- Artificial Intelligence
Navigating the Risks and Rewards of Custom GPT-Powered Content
In the digital age, where voices crowd the internet like stars in the night sky, standing out demands not just brilliance but authenticity. Welcome to the double-edged universe of Custom GPTs, where the power to tailor content with precision meets the shadows of potential misuse and misunderstanding. Imagine wielding a tool so adept it can echo your voice, style, and…
- Analytics & Testing
How the Automotive Standards Council Built an Industry‑Wide GA4 Specification and Why Every Retail Vertical Should Do the Same
When Google sunset Universal Analytics in July 2023, automotive retailers were left with a mess of incompatible data streams. Each vendor tracked engagement differently. A form_submit event might mean one thing on a website platform and something completely different on a digital retailing tool. Without standardization, analytics became fragmented, advertising effectiveness declined, and decision-making suffered. Enter the Automotive Standards Council…
