This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Artificial Intelligence
Fooling the Detectors: How AI is Generating Content That Passes for Human
Recently, Paul Graham noticed that he was getting some cold emails. A single word stood out: delve. He did some sleuthing and noticed that the term had skyrocketed in use—coincidentally, as GenAI tools took hold in the industry for writing email content. My point here is not that I dislike "delve," though I do, but that it's a sign that…
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E-commerce and Retail
The Digital Decider: Key Factors That Drive Online Purchase Decisions
When shopping online, consumers have more power and options than ever. From comparing prices across multiple stores in seconds to reading dozens of reviews at the click of a button, e-commerce has revolutionized how we buy. Yet, behind all the convenience and choice lies one vital question: What truly motivates a shopper to hit that buy button online? In this…
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Marketing Infographics
Customer Acquisition vs. Retention: A Comprehensive Guide to Growth
Sustainable growth relies on a delicate balance between attracting new customers and keeping existing ones engaged. This requires mastering both customer acquisition and customer retention. Let’s explore these two vital components, understand their nuances, and learn how to balance them strategically for optimal business results. Table of ContentsCustomer AcquisitionCustomer RetentionAcquisition versus RetentionAcquisition and RetentionKey Takeaways Customer Acquisition Customer acquisition is the lifeblood of any…
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Email Marketing & Automation
Warmy: Build Your Inbox Placement and Sender Reputation With This AI-Driven Email Warming Application
While email is a cornerstone of modern business, achieving high inbox placement – where your email isn’t delivered to the junk or spam folder – can be an uphill battle. Many companies face the frustration of their messages never making the inbox and reaching their intended audience. Whether it’s a new sending domain, sending IP, a dormant account, or the…
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Content Marketing
WordPress Sidebar Widget and Shortcode for Playing Podcasts
If you’ve ever utilized the default RSS widget for WordPress and entered a Podcast RSS feed, you’ll notice that it only displays the title and description. That’s because the iTunes standard for podcast feeds adds additional tags for the image associated with a podcast as well as the location of the podcast file itself. Despite WordPress having its own audio…
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Analytics & Testing
Conferize: The All-Inclusive Event Platform
Event management can be a daunting task, requiring meticulous planning and coordination. Conferize is here to simplify the process, offering a user-friendly platform designed to meet the needs of event organizers, whether you’re in sales, marketing, or involved in online technology. Conferize is tailor-made for event organizers in the sales, marketing, and online technology fields. Whether you’re planning a conference,…
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Content Marketing
13 Ways to Increase the ROI of Your Content Marketing
Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, not analyzing their competitor’s content, and not developing longer-term strategies to drive readers into customers. My go-to research on this is from Jay Baer who identified years ago…
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Sales Enablement, Automation, and Performance
BoldSign: Powerfully Simple eSignatures for Modern Teams
When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you’re closing deals, onboarding clients, or managing compliance, your eSignature platform needs to be fast, intuitive, and flexible enough to fit your workflow—not the other way around. BoldSign BoldSign is a…
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Mobile Marketing, Messaging, and Apps
The Rise of the Second Screen: Statistics, Trends, And Marketing Tips
The integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics that illustrate the impact of second screens on consumer behavior and outline strategies for marketers to tap into this trend.…
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Email Marketing & Automation
How To Use High-Resolution Images for Retina Displays In Your HTML Email
Retina display is a marketing term used by Apple to describe a high-resolution display that has a pixel density high enough that the human eye is unable to distinguish individual pixels at a typical viewing distance. A retina display typically has a pixel density of 300 pixels per inch (ppi) or higher, which is significantly higher than a standard display…
