This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Sales Enablement, Automation, and Performance
BoldSign: Powerfully Simple eSignatures for Modern Teams
When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you’re closing deals, onboarding clients, or managing compliance, your eSignature platform needs to be fast, intuitive, and flexible enough to fit your workflow—not the other way around. BoldSign BoldSign is a…
- Mobile Marketing, Messaging, and Apps
The Rise of the Second Screen: Statistics, Trends, And Marketing Tips
The integration of second screen usage into our daily lives has revolutionized the way consumers interact with television and digital content. This convergence has opened up new vistas for marketers to engage with their audience. Let’s delve into the statistics that illustrate the impact of second screens on consumer behavior and outline strategies for marketers to tap into this trend.…
- Social Media & Influencer Marketing
How Do Companies Benefit From Internal Social Platforms?
There’s a growing movement to bring the advantages of social networks to corporations. I recently researched this topic during a social networking session with the IABC, and the findings are worth exploring further. Business Cases for Internal Social Platforms Monitor and Drive Corporate Strategies: Internal social networks help ensure that employees, teams, and projects align with the corporate vision. Flatten…
- Email Marketing & Automation
How To Use High-Resolution Images for Retina Displays In Your HTML Email
Retina display is a marketing term used by Apple to describe a high-resolution display that has a pixel density high enough that the human eye is unable to distinguish individual pixels at a typical viewing distance. A retina display typically has a pixel density of 300 pixels per inch (ppi) or higher, which is significantly higher than a standard display…
- Content Marketing
How Much Does It Cost to Outsource Your Brand’s Social Media in 2025?
As businesses increasingly rely on social media marketing (SMM) to connect with audiences, outsourcing these efforts to agencies or third-party providers has become a pivotal strategic choice. U.S. social media ad spending grew by 13.5% to $82.88 billion in 2024 and is projected to reach $230 billion in 2025—outsourcing can offer expertise and efficiency. AgencyAnalytics But what does outsourcing social…
- Social Media & Influencer Marketing
Lately: Automatically Create, Optimize And Share Social Media Updates Using AI and Existing Content
Great social media programs start with great short-form content that you can blow out across all your channels and get everyone at your company to amplify. Easy to do once, twice, or even three times. But hundreds and thousands of times? That’s where Lately’s artificial social intelligence gives you a boost by turning any long-form content into droves of social…
- Content Marketing
InVideo: Create Custom Professional Videos For Social Media Within Minutes
Both podcasting and video are amazing opportunities to interact with your audience in a far more engaging and entertaining manner, but the creative and editing skills needed can be far outside most businesses’ means – not to mention the time and expense. InVideo has all of the features of a basic video editor, but with the added features of collaboration…
- Email Marketing & Automation
Gravity SMTP: Ensure Reliable Email Delivery of Form Leads Using Gravity SMTP
A colleague of mine requested my assistance after he migrated a client’s WordPress site to a new host, and the email notifications from their Gravity Forms weren’t making it to the client’s inbox. Response times are critical to closing business nowadays, and if you don’t respond quickly, a competitor that does will likely get your business. A quick look and…
- Sales and Marketing Training
Goodhart’s Law: When Marketing Is Not About “Making Money”
If two words in this industry make me groan and walk away, it’s the phrase making money. Marketing technology has advanced extraordinarily, giving brands unprecedented tools to target, engage, and convert customers more efficiently than ever. AI-driven analytics, hyper-personalized messaging, and automated customer journeys can guide prospects seamlessly from awareness to purchase with remarkable precision. But as marketing becomes more effective…
- Artificial Intelligence
Fooling the Detectors: How AI is Generating Content That Passes for Human
Recently, Paul Graham noticed that he was getting some cold emails. A single word stood out: delve. He did some sleuthing and noticed that the term had skyrocketed in use—coincidentally, as GenAI tools took hold in the industry for writing email content. My point here is not that I dislike "delve," though I do, but that it's a sign that…
