Martech Zone’s Most Popular Articles

This is the most popular content on Martech Zone.

  • Marketing Campaign Planning Checklist Download PDF

    Marketing Campaign Checklist: 10 Steps To Plan For Superior Results

    As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of…

  • How to Bulk Import Categories into WordPress With CSV

    WP All Import: How to Bulk Import A Category Taxonomy Into WordPress from CSV

    I specialize in large-scale WordPress integrations and implementations, often involving the migration of extensive data from existing instances or other content management systems (CMSs) altogether. Frequently, this includes importing products for WooCommerce, adding locations to a custom post type, or building a taxonomy with known inputs. For example, if you wanted to add categories by country, state, or province… You could be…

  • econsultancy periodic table of content marketing

    The Periodic Table of Content Marketing

    Content marketing seemed so much simpler a decade ago. An article with an image did wonders and could be used in a direct mail piece or posted on the company website. Fast-forward and it’s becoming quite a complex space. Chris Lake’s Periodic Table of Content Marketing offers a valuable framework for businesses looking to optimize their content strategy. This innovative…

  • zoom h6 garageband

    How to Record Multiple Local Guests on Your Zoom H6 With a Remote Guest in Garageband

    If you’re serious about podcasting, I encourage you to save up for a Zoom H6 Recorder. It’s a simple device that requires almost no training to use for recording. Add some Shure SM58 microphones, portable microphone stands, and you’ve got a studio that you can take anywhere and get great sound with. However, while this is great for a podcast…

  • Gtranslate WordPress Translation Plugin and Service

    GTranslate: A Simple WordPress Translation Plugin Using Google Translate

    I’ve hesitated to use machine translations of my site in the past. I’d love to have translators all over the planet to assist in translating my site for different audiences, but there’s no way I would recoup those costs. That said, I noticed that my site content is shared internationally quite a bit – and many people are using Google…

  • What is a D-U-N-S? How To Register Your Business for a DUNS Number.

    What Is D-U-N-S? How Can You Apply For Your Business’s DUNS Number?

    If you’d like to ensure your small business can obtain some attention and contract opportunities with government and large businesses, you should register for a D-U-N-S number with Dun & Bradstreet. What is a D-U-N-S Number? The D-U-N-S Number is an industry standard for keeping track of the world’s businesses and is recommended and/or required by more than 50 global,…

  • The Wall Printer: Vertical Wall Printing

    The Wall Printer: A Vertical Printing Solution For Indoor or Outdoor Walls

    I have a friend of mine that designs and paints wall murals and does amazing work. While this art is an incredible investment that can transform a workspace or retail location, the ability to design and paint a precision graphic on a vertical space was largely left to decal installs or an artist’s rendition. New printing technology has emerged that…

  • Calculator: Predict How Your Online Reviews Are Impacting Sales

    App: Calculate How Much Online Reviews May Impact Your Sales

    This calculator predicts the increase or decrease in sales based on the number of positive, negative, and resolved reviews your company has online. For information on how the formula was developed, read below: Formula for Predicted Increased Sales from Online Reviews Trustpilot is a B2B online review platform that captures and shares public reviews of your customers online. Trustpilot has…

  • How to Create A Snapchat Ad

    How To Create A Snapchat Ad

    In the past few years, Snapchat has grown its following to over 100 million worldwide with over 10 billion videos being watched per day. With such an overwhelming amount of followers on this app daily, it is to surprise that companies and advertisers are flocking to Snapchat to advertise to their target markets. Millennials currently represent 70% of all users…

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