This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Social Media & Influencer Marketing
What Is A Social Media Management System?
A Social Media Management System (SMMS) is a multifaceted tool designed to streamline and enhance an organization’s social media presence across various platforms. This system is an organization’s central social media interaction hub, not just a marketing platform. With a SMMS, organizations can publish content, monitor engagement, analyze data, and manage customer interactions, providing a comprehensive solution across departments: Account…
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Content Marketing
Extensis: Streamlining Global Asset Management with a Focus on Font Compliance and Licensing
With large, globally dispersed creative teams, the intricacies of font usage, license adherence, and risk management in creative projects often pose operational hurdles, demanding a solution that organizes assets and proactively mitigates legal and operational risks. Extensis has established itself as a leader through its Creative Intelligence Suite. This suite is a comprehensive solution designed to streamline creative operations and…
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Public Relations
This Year, Journalists Are Responded More Than Ever To Public Relations Pitches
Every quarter, Propel PRM comes out with its Media Barometer, looking at pitching data from over 400,000 real pitches sent through its platform. The company does this by anonymizing and aggregating pitches sent via its Gmail and Outlook widgets to determine pitching metrics such as optimal subject line length to get a pitch opened, optimal pitch length to get a…
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Mobile Marketing, Messaging, and Apps
Mobile App Store Statistics
Mobile application development and user behavior have changed over the years. Mobile application frameworks are opening doors for companies to increase user engagement and experience beyond the web browser without breaking the bank. Mobile users are expecting a superior app experience, and when they do, they engage deeply with the brands that win their attention. The average mobile app user…
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E-commerce and Retail
Detecting Your Prospect’s Buying Triggers: Lessons from the Mall
One of the most frequently asked questions I hear is: How do you determine which message to use for a landing page or advertising campaign? It’s the right question. The wrong message will overpower good design, the right channel, and even a great giveaway. The answer, of course, is that it depends on where your prospect is in the buying cycle.…
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Artificial Intelligence
5 Trends in MarTech Shaping the Landscape in 2024
MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem for brands that want to keep up with the latest trends is that the best practices are constantly changing. Having…
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Customer Data Platforms
The Future Of Customer Loyalty Programs
Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…
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Artificial Intelligence
The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by strong retail sales throughout the year, the US economy has come in for a so-called soft landing, and is headed…
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Sales Enablement, Automation, and Performance
DashClicks: The Ultimate Business Software for Lead Generation and Conversion
Without the right tools, acquiring, converting, and maintaining customers can be an overwhelming challenge. Businesses need seamless solutions to generate leads, convert them into customers, and sustain long-term relationships. DashClicks offers an all-in-one software platform that simplifies marketing, sales, and customer management, helping businesses scale efficiently. DashClicks DashClicks is a powerful, easy-to-use business software designed to streamline lead generation, automate…
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Email Marketing & Automation
Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…
