This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Customer Data Platforms
The Future Of Customer Loyalty Programs
Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…
- Analytics & Testing
Google Tag Manager: How To Fire A Trigger Every Nth Page View (Sampling)
The paradoxical impact of adding tools to a website is reminiscent of a well-known phenomenon in science: The Observer Effect. The Observer Effect means the act of observing a system will influence what is being observed. Just as the act of observing can inadvertently alter the results of an experiment, incorporating tools intended to optimize a website can sometimes have…
- Public Relations
This Year, Journalists Are Responded More Than Ever To Public Relations Pitches
Every quarter, Propel PRM comes out with its Media Barometer, looking at pitching data from over 400,000 real pitches sent through its platform. The company does this by anonymizing and aggregating pitches sent via its Gmail and Outlook widgets to determine pitching metrics such as optimal subject line length to get a pitch opened, optimal pitch length to get a…
- Mobile Marketing, Messaging, and Apps
Mobile App Store Statistics
Mobile application development and user behavior have changed over the years. Mobile application frameworks are opening doors for companies to increase user engagement and experience beyond the web browser without breaking the bank. Mobile users are expecting a superior app experience, and when they do, they engage deeply with the brands that win their attention. The average mobile app user…
- Artificial Intelligence
The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by strong retail sales throughout the year, the US economy has come in for a so-called soft landing, and is headed…
- Customer Data Platforms
Talend Data Preparation: Clean CRM Data for Smarter Insights Fast
The promise of actionable insights often runs headfirst into the messy reality of unclean data. Business leaders know their teams can’t afford to waste time on manual data cleaning when faster, more accurate decisions are needed. Yet data analysts, marketers, product managers, and even executives often get bogged down in fixing errors, reconciling formats, and struggling with outdated datasets instead…
- Email Marketing & Automation
Iterable: Drive ROI with AI-Powered, Seamless, Personalized Cross-Channel Customer Journeys
Marketers are often challenged to connect with their customers on a personal level. It’s no longer enough to collect data; you need to activate it to create meaningful experiences that resonate with your audience. This is where Iterable comes in, a robust platform that empowers brands to bridge the gap between data and action, optimize customer engagement, and drive meaningful…
- Email Marketing & Automation
Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…
- Sales Enablement, Automation, and Performance
Top 7 Sales Productivity Tools to Increase Sales
Productivity is not just a buzzword in sales; it’s a game-changer, especially in today’s fiercely competitive landscape. Equipping your sales team with the right tools can revolutionize your sales process. These tools can enhance communication, streamline data analysis, and organize your sales funnels, making your team more efficient and effective. Table of ContentsWhat Are Sales Productivity Tools?Best Sales Productivity ToolsSnov.ioCloseSalesforceHubSpotZoomMiroFathomThe…
- E-commerce and Retail
Ecommerce: 50 Essential Elements for an Optimized and High-Conversion Product Detail Page
A Product Detail Page (PDP) is the dedicated page on an E-commerce website where customers can find all the relevant information about a specific product. This page is a digital storefront, offering a comprehensive overview of the product’s features, benefits, specifications, pricing, and purchasing options. A well-optimized PDP informs potential buyers and enhances their shopping experience, builds trust, and ultimately…
