This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
Google Tag Manager: How To Fire A Trigger Every Nth Page View (Sampling)
The paradoxical impact of adding tools to a website is reminiscent of a well-known phenomenon in science: The Observer Effect. The Observer Effect means the act of observing a system will influence what is being observed. Just as the act of observing can inadvertently alter the results of an experiment, incorporating tools intended to optimize a website can sometimes have…
- Content Marketing
Queue-it: Add A Virtual Waiting Room To Your Website To Manage High Traffic Surges
We can’t take orders… site is down because it’s getting crushed with traffic. These is never the words you want to hear if you’ve ever been part of a product launch, an online sale, or selling tickets to an event… the inability to scale your infrastructure as fast as demand hits your site is a disaster for several reasons: Visitor…
- Customer Data Platforms
The Future Of Customer Loyalty Programs
Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…
- Content Marketing
Three Ways to Ensure Your Small Screen Engagement is Having a Big Impact
No doubt the pandemic altered consumer purchase behaviors and expectations leading retailers to find new and better ways to engage online. On top of increased online spend in 2020 — up 44% from 2019 to more than $861 billion in the US — there has been a big increase in online fulfillment options, with 80% of shoppers expecting to increase their usage of…
- Customer Data Platforms
Talend Data Preparation: Clean CRM Data for Smarter Insights Fast
The promise of actionable insights often runs headfirst into the messy reality of unclean data. Business leaders know their teams can’t afford to waste time on manual data cleaning when faster, more accurate decisions are needed. Yet data analysts, marketers, product managers, and even executives often get bogged down in fixing errors, reconciling formats, and struggling with outdated datasets instead…
- Content Marketing
WordPress: How To Insert An Ad Slot Halfway Into A Page Or Post
If you’ve been browsing my site this week, you may see some ads that don’t quite fit right. I’m working on getting everything working correctly and have most of it corrected. I’m doing this to increase monetization on the site rather than being dependent on Google Adsense and clogging your view of the content with pushy and obnoxious advertising. One…
- Artificial Intelligence
The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by strong retail sales throughout the year, the US economy has come in for a so-called soft landing, and is headed…
- Analytics & Testing
How Executives Can Leverage Data Analytics to Enhance Performance
The falling cost and growing sophistication of data analysis methods have allowed even new startups and small businesses to enjoy the benefits of superior insight and enhanced understanding. Data analytics is a powerful tool that has the potential to enhance efficiency, improve customer relationships, and ensure that businesses can identify and resolve potential issues with greater ease. Learning a little more about…
- Analytics & Testing
Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was…
