This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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5 Reasons for B2B Marketers to Incorporate Bots In Their Digital Marketing Strategy
The internet conveniently describes bots to be software applications that run automated tasks for companies over the internet. Bots have been around for quite some time now, and have evolved from what they first used to be. Bots are now tasked with carrying out a wide array of tasks for a diverse list of industries. Regardless of whether we are…
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How to Map the Customer Journey for Better Marketing Insights
Understanding your customers’ journey is critical for creating successful marketing strategies. Mapping techniques provide valuable insights into how businesses interact with their clients at every stage of the purchasing process. This handbook will lead you through brainstorming a customer journey map, elucidating its benefits, and equipping you with practical tactics to enhance your marketing plan adeptly. Table of ContentsThe Importance…
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Teads: Unifying Branding and Performance with Predictive AI and Creative Intelligence
Today’s media landscape is fragmented, and brands face the challenge of building awareness and driving measurable performance simultaneously. Audiences move seamlessly between connected TV (CTV), mobile, and web, making it increasingly difficult to capture and retain attention across platforms. Traditional display advertising often struggles to engage users, and low-quality environments erode brand equity and ROI. To overcome this, marketers need…
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Unlocking the Power of Social Media Psychology for Sales and Marketing Professionals
Social media has become a powerful force in shaping consumer behavior, offering unprecedented opportunities for sales, marketing, and business professionals to engage prospects and customers. But beyond simply sharing content, social media platforms tap into deep-seated psychological triggers that influence how people feel, think, and act. To truly harness social media’s potential, it’s essential to understand its psychological impact on…
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Billo: Boost Your E-Commerce Conversion Rates with Targeted User-Generated Videos
User-generated videos are social proof that builds consumer trust in your product or brand. Trust is a critical aspect of driving a visitor into a customer. Consumers who viewed user-generated videos had a 161% higher conversion rate than those who didn’t. Yotpo Data Labs The challenge of acquiring genuine, user-generated videos (UGC) for product promotion is significant. Traditional advertising methods often fall short in…
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Ecommerce: 50 Essential Elements for an Optimized and High-Conversion Product Detail Page
A Product Detail Page (PDP) is the dedicated page on an E-commerce website where customers can find all the relevant information about a specific product. This page is a digital storefront, offering a comprehensive overview of the product’s features, benefits, specifications, pricing, and purchasing options. A well-optimized PDP informs potential buyers and enhances their shopping experience, builds trust, and ultimately…
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Audiomob: Ring In The New Year’s Sales With In-Game Audio Ads
Audio ads provide an effective, highly targeted, and brand-safe way for brands to cut through the noise and boost their sales in the New Year. The rise of audio advertising is relatively new in the industry outside of radio but is already creating a huge buzz. Amongst the clamor, audio ads in mobile games are carving out their platform; disrupting…
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Reactev: AI-Driven Dynamic Pricing To Help Stay Ahead Of The Competition
E-commerce businesses constantly challenge themselves to adjust their prices to meet consumer expectations and stay ahead of the competition. Dynamic pricing has emerged as a critical tool for online retailers to maintain a competitive edge and drive customer interest. Dynamic Pricing Examples Dynamic pricing isn’t just a theoretical concept; it’s a powerful tool that can be applied in various scenarios…
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13 Ways to Increase the ROI of Your Content Marketing
Maybe this should infographic could have been one giant recommendation… get readers to convert! Seriously, we’re a bit confounded on how many companies are writing mediocre content, not analyzing their customer base, not analyzing their competitor’s content, and not developing longer-term strategies to drive readers into customers. My go-to research on this is from Jay Baer who identified years ago…
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Malvertising: How To Protect Your Brand’s Reputation From This Growing Reputation Threat
Digital marketing is continuously evolving, with new technologies reshaping the online landscape. In our connected world, emerging technologies like the Internet of Things (Iot) and virtual reality (VR) have opened up new advertising possibilities. However, not all of these developments are positive. Cybercriminals constantly refine their tactics, creating more sophisticated malware. Some, like ransomware, can lock down entire systems, causing…
