This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Books
Outliers: The Story of Success
As I was waiting for my flight yesterday, I remembered the two things I forgot – my sport jacket and one of the books in my to-be-read pile. Luckily, the store by my gate had a reasonable book selection, and Outliers: The Story to Success, by Malcolm Gladwell, was there. I’ve been a huge fan of Malcolm Gladwell – both…
- E-commerce and Retail
Printify: The Rise of Print-on-Demand (POD) in Merchandise, Fashion, and Accessories
The print-on-demand (POD) business model has revolutionized the print, fashion, and accessories industry. Traditionally, businesses had to manage extensive inventories, large warehouses, and significant upfront capital investments. However, this is no longer the case with the advent of POD technology. This innovative approach allows businesses and individuals to offer customized products, such as clothing and accessories, without the burden of…
- Email Marketing & Automation
12 Factors that Impact Your International Email Strategy
We’ve assisted clients with internationalization (I18N); it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If internationalization is done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s 2.3 billion online users aren’t native English speakers. Every $1 spent on localization has been found to have an ROI…
- Content Marketing
How Can You Balance Multiple Content Distribution Goals in 2024?
You have a lot of published content, and you want to develop a winning content distribution strategy to show it to the world and achieve positive results as efficiently as possible. On the one hand, it’s never been so easy to engage with customers due to the large number of content distribution channels — search engines (SEO), email marketing, social…
- Social Media & Influencer Marketing
How Are B2B Marketers Leveraging Facebook in 2023?
Facebook has traditionally been considered a platform more suited for business-to-consumer (B2C) marketing. As I speak to our clients about Facebook as a channel, I often discuss the intent of the Facebook user: Did the Facebook user go there to research or purchase a product or service? Did the Facebook user go there to learn more about your business? Will…
- Sales and Marketing Training
15 Ways Outbound Marketing Strategies Fail: Identifying and Addressing Critical Weaknesses
Many organizations still rely heavily on outbound marketing strategies to reach potential customers. However, despite significant investments in these tactics, some businesses find their efforts falling short. This article will explore the concept of outbound marketing, outline a comprehensive strategy, and identify critical points where organizations often lose traction and momentum in their outbound marketing efforts. What is Outbound Marketing?…
- Paid and Organic Search Marketing
Local SEO: Mistakes To Avoid With Your Organic Search in 2024
This week, I visited the grand opening of a new restaurant in our town after seeing some of the business’s carefully placed signage up and down the main intersections around them. However, they left out the best-performing signage today: having an online presence on maps and local organic search results… for free. After my wife and I had a delicious…
- Advertising Technology
Malvertising: How To Protect Your Brand’s Reputation From This Growing Reputation Threat
Digital marketing is continuously evolving, with new technologies reshaping the online landscape. In our connected world, emerging technologies like the Internet of Things (Iot) and virtual reality (VR) have opened up new advertising possibilities. However, not all of these developments are positive. Cybercriminals constantly refine their tactics, creating more sophisticated malware. Some, like ransomware, can lock down entire systems, causing…
- E-commerce and Retail
10 Ways to Increase Conversions Using Buyer Psychology
When converting visitors into customers, many businesses optimize the technical aspects of conversion rate optimization (CRO) with their ads, landing pages, or websites. Time and resources are spent improving page load speed, mobile responsiveness, and streamlining the submission or checkout process. While these factors are undoubtedly important, the psychological side of conversion optimization is often overlooked. Understanding the underlying psychological…
- Social Media & Influencer Marketing
Tailwind Create: Create, Schedule, and Publish Beautiful Pins on Pinterest
Tailwind Create makes designer-quality Pinterest Pins quickly and allows you to streamline and optimize all of your Pinterest marketing better than ever before. In one click, you are able to transform your photos into dozens of personalized Pin design ideas. The all-in-one tool enables you to create, schedule, and publish Pinterest. How to Design with Tailwind Create Here’s a video…
