This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Analytics & Testing
From Guesswork to Growth: How Machine Learning is Rewriting the Rules of Marketing Attribution
I’ve always been a bit of an attribution cynic. Not because measurement doesn’t matter… it does. But because so many of the nudges that shape a purchase will never be captured in a log file. You notice a neighbor driving the exact make and model you’ve been eyeing. You catch a 15-second commercial in a hotel room on a business…
- E-commerce and Retail
Pulse: Boost Conversions with Real-Time Social Proof
In a digital landscape filled with skeptical consumers and short attention spans, capturing a website visitor’s interest—and keeping it—can feel almost impossible. Without any form of social proof, visitors may not trust your brand or feel compelled to take action, whether signing up for a newsletter, booking a demo, or completing a purchase. Social proof aims to solve this challenge.…
- Content Marketing
The Benefits of Video for Search, Social, Email, Support… and More!
We’ve recently expanded our team at our agency to include a seasoned videographer, Harrison Painter. It’s an area that we know we’re lacking. While we script and execute amazing animated videos and produce great podcasts, our video blogging (vlog) is nonexistent. Video isn’t easy. The lighting, video quality, and audio dynamics are challenging to do well. We don’t want to…
- Analytics & Testing
7 Mistakes You’ll Make in Marketing Performance
According to Gartner, CMO budgets are decreasing as marketers struggle with fiscal maturity. With greater scrutiny over their investment than ever before, CMOs have to understand what is working, what is not, and where to spend their next dollar to continue to optimize their impact on the business. Enter Marketing Performance Management (MPM). What is Marketing Performance Management? MPM is…
- Analytics & Testing
SaaS Companies Excel at Customer Success. You Can Too… And Here’s How
Software isn’t just a purchase; it’s a relationship. As it evolves and updates to meet new technology demands, the relationship grows between software providers and the end-user—the customer—as the perpetual buying cycle continues. Software-as-a-service (SaaS) providers often excel in customer service in order to survive because they’re engaged in a perpetual buying cycle in more ways than one. Good customer…
- Advertising Technology
Distribute: Streamline Your Sales Process with AI-Generated Mini-Websites and Lead Magnets
Capturing leads and driving prospects through the sales funnel requires creativity and the acumen for building an optimized landing page. Salespeople and marketers often struggle with creating high-value content that resonates with their target audience, leading to lost opportunities and decreased conversion rates. Additionally, website CMS platforms often load slower than a lightweight solution. There’s no point in driving leads…
- Mobile Marketing, Messaging, and Apps
Textmagic: A Full-Featured Business Text Messaging (SMS) Platform
Whether it’s two-factor authentication (2FA) or making dinner reservations, I’m noticing that I’m much more comfortable utilizing text messaging (SMS) than I was a few years ago. I don’t think I’m the only one… consumers and businesses alike are more than happy to send and receive text messages rather than be interrupted by phone calls. The latest statistics prove it:…
- Sales and Marketing Training
The Power of Single-Tasking: Boosting Productivity in a World of Distractions
It’s not uncommon to walk up to any professional’s desk nowadays and see them with multiple monitors open, a handful of applications, and a dozen browser windows… alongside their open phone on the desk. Today’s fast-paced, technology-driven world has forced many of us to multitask. However, studies have shown that multitasking can decrease productivity by up to 40%. Single-tasking, or…
- Advertising Technology
Jooble: Programmatic Job Advertising (PJA) and Price-Per-Job (PPJ) Marketing Automation
Recruitment marketing, or job tech marketing, is a rapidly evolving industry that requires continuous adaptation to stay ahead of the competition. Given the growing demand for candidates, the job industry players tend to automate most of the routine job marketing. At Jooble, we understand the importance of offering flexible and practical solutions to our partners, so we have developed the…
- Social Media & Influencer Marketing
Should Every Company Really Invest in a Social Media Strategy?
Social media has become an integral part of our lives. For businesses, it presents a unique opportunity to connect with their target audience, build brand awareness, and drive sales. However, with the ever-changing social media landscape and the increasing costs associated with it, it’s essential to evaluate whether investing in social media marketing is the right move for your company.…
