This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
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Universal Analytics Behavior Reports: More Useful Than You Realize!
Google Analytics provides us with a multitude of important data for improving our web performance. Unfortunately, we don't always possess the extra time to study this data and turn it into something useful. Most of us need an easier and faster way to examine relevant data for developing better websites. That's precisely where...
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The History of Advertising
Advertising, a cornerstone of sales and marketing, has a rich and intriguing history that dates back thousands of years. As we explore the evolution of advertising, we will uncover its earliest origins, its growth through different societies, its etymology, when it became mainstream, and how it continues to evolve in the modern world. ...
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The Secret of Building Your Brand like Nike or Coca-Cola
In the American branding structure, there are only two types of brands: consumer-focused or product-focused . If you are going to do any work mucking around with your brand or you are getting paid to muck around with someone else's brand, you'd better know which type of brand...
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The Digital Transformation of Grocery Shopping: A New Era for Consumers and Retailers
I'm torn about digital grocery shopping. While I appreciate the convenience of having my groceries delivered or picking them up at the store, I seem to get an inconsistent product selection, especially meat, fruits, and vegetables. As a result, my deliveries and pickups often exclude anything but dry goods and drinks. I'm not sure...









