This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
-
The Secret of Building Your Brand like Nike or Coca-Cola
In the American branding structure, there are really only two types of brands: consumer-focused or product-focused. If you are going to do any work mucking around with your brand, or you are getting paid to muck around with someone else's brand, you?d better know which type of brand you have.
-
Atmospheric Marketing and Why Retail Profits May Depend On It
With all the sites and tools available on the web, why don’t we all just find the lowest price on every product and go buy it? While many consumers or businesses do just that, most people don’t. I’ve shared online that a few years ago, I switched from driving a Ford to a Cadillac. A Ford dealership once annoyed me…
-
The Digital Transformation of Grocery Shopping: A New Era for Consumers and Retailers
I’m torn about digital grocery shopping. While I appreciate the convenience of having my groceries delivered or picking them up at the store, I seem to get an inconsistent product selection, especially meat, fruits, and vegetables. As a result, my deliveries and pickups often exclude anything but dry goods and drinks. I’m not sure how this issue will be resolved…
-
17 Ways to Increase Your E-commerce Conversion Rate
Conversion rate is a critical metric for any business with an online presence. It measures the percentage of visitors who take a desired action on your website, such as purchasing, signing up for a newsletter, or filling out a contact form. In this article, we’ll explore the concept of conversion rates specific to your online store, how to calculate and…
-
Adobe Capture: How to Identify Fonts with Type Capture
If you’ve ever gotten stuck working on a project where the client wanted some new graphics or collateral, but didn’t know what fonts they use – it can be pretty daunting. Or, if you love a font that you find out in the world and wish to use it… good luck on figuring it out. Font Identification Forums Back in…
-
Website Bounce Rates: Definitions, Benchmarks, and Industry Averages for 2023
A website bounce is when a visitor lands on a web page and leaves without interacting further with the site, such as clicking on links or taking meaningful actions. The bounce rate is a metric that measures the percentage of visitors who navigate away from the site after viewing only one page. Depending on the site’s purpose and the visitor’s…
-
The History of Advertising
Advertising, a cornerstone of sales and marketing, has a rich and intriguing history that dates back thousands of years. As we explore the evolution of advertising, we will uncover its earliest origins, its growth through different societies, its etymology, when it became mainstream, and how it continues to evolve in the modern world. The word advertising originates from the Latin…
-
You Keep Using That Word “Creative”…
Robert Half Technology and The Creative Group published a study and infographic, Digital Marketing Dissonance, where 4 in 10 CIOs say their company lacks the support needed for digital marketing projects. While I don’t doubt that’s accurate, the study then breaks some of the data down into two buckets, IT executives and creative executives. I’m not sure that I believe…
-
Royalty-Free Stock Footage, Video Effect, Video Clip, and Animation Sites
B-roll, stock footage, news footage, music, background videos, transitions, charts, 3D charts, 3D videos, video infographic templates, sound effects, video effects, and even full video templates for your next video can be purchased online. As you’re looking to streamline your video development, these packages can accelerate your video production and make your videos look far more professional in a fraction…
-
10 Auto-Reply Text Message (SMS) Samples Your Business Can Use To Save Time and Improve Your Customers’ Experience
Did you know that 48% of customers prefer text messaging as a form of business communication? Also, 45% of text messages receive a response from the recipient, which makes text message (SMS) marketing a go-to channel for all industries. However, coming up with text messages to reply to customers can sometimes feel overwhelming. You may receive a text from your…
