This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Artificial Intelligence
Botsheets: Train A Chatbot And Capture Leads With Google Sheets With This No-Code GPT Solution
Businesses face the challenge of engaging with customers in a personalized and efficient manner… and an accurate chatbot can provide immense engagement value. As customer expectations continue to rise, companies must find innovative ways to capture leads, provide valuable insights, and deliver exceptional experiences. Fortunately, there is a solution that empowers businesses to achieve these goals without requiring extensive technical…
- E-commerce and Retail
Can Too Much Personalization be Hurting Your Business?
Personalization, dynamic content, remarketing, IP tracking… we all know that consumers appreciate and respond well to personalized messaging and experiences, but can retailers go too far? Accenture released results of their personalization survey that says YES. Consumer Personalization Survey Overview The Accenture Personalization Survey examined customer expectations around a personalized shopping experience and identified the types of retail technologies, tailored…
- Analytics & Testing
Alteryx Analytics Automation: Unified End-to-End Analytics With AI-Driven Insights
Alteryx is a data analytics and business intelligence software company that provides a platform for data blending and advanced analytics. Alteryx Designer is a self-service data analytics software that allows users to combine, analyze, and share data without the need for coding or specialized IT skills. Alteryx Designer includes a drag-and-drop interface and a library of pre-built data connectors and…
- Analytics & Testing
The Myth of Attribution
One of the slides that I discuss in virtually every conversation I have with businesses is one that I call the myth of attribution. In any system of measurement, we prefer boolean and discrete rules of behavior. If this, then that. It’s a problem, though, because that’s not how purchase decisions are made. It doesn’t matter if you’re a consumer…
- Advertising Technology
Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks
Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user…
- E-commerce and Retail
Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer (DTC) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of customers, low overhead did their job in convincing retailers that DTC is their go-to strategy in the face of the global lockdown.…
- Social Media & Influencer Marketing
Building Growth and Resilience: Creators Must Diversify for Sustained Success
Risk is real for creators in today’s social commerce landscape. Relying solely on one platform or income stream can result in tough challenges due to ever-changing algorithms and fluctuating market trends. As a result, diversification has become not just a strategy but a necessity for creators aiming to enhance their visibility and financial stability. This article delves into four crucial…
- Content Marketing
7 Content Marketing Strategies That Inspire Trust and Shares
Some content tends to perform better than others, winning more shares and more conversions. Some content gets visited and shared over and over, bringing more and new people to your brand. In general, these are the pieces that convince people that your brand has worthwhile things to say and messages that they would like to share. How can you cultivate an…
- Marketing Tools
Google Sheets: Collaborative Sales and Marketing Spreadsheets With Integrated Real-Time Data
We’re still using spreadsheets! This is something I often hear from companies who are embarrassed by their company’s lack of technological sophistication. If sales and marketing truly leveraged the full power of Google Sheets, though, they’d likely be quite proud of their sophistication. Google Sheets is a highly versatile tool for sales and marketing departments, offering various ways to enhance…
- Marketing Infographics
What are the Most Effective Influencer Marketing Strategies?
Brian Wallace shared the History, Evolution, and the Future of Influencer Marketing that did a fantastic job of defining the influencer and how brands were interacting with them. I’ve been very outspoken about how brands work with influencers and vice versa and I believe this infographic from MDG Advertising does an exceptional job in detailing what a successful influencer marketing…
