This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Tools
Later: The Visual Social Media Publishing and Link In Bio Platform For Small Businesses
As companies grow their social media presence to monitor their target audience and customers, communicate with them, research their competition, and promote their products and services, the challenge is to scale their marketing efforts across the changing landscape of social media platforms and the mediums each one offers. It’s nearly impossible, and definitely not efficient, to work natively within each…
- Customer Data Platforms
10 Types Of Surveys That Will Accelerate Your Business
There are many ways to get an edge when it comes to business growth, but few are as effective as a well-designed survey. You can use surveys to collect information on a huge range of different aspects of your business, and these data are invaluable when it comes to making business decisions. That said, it’s important to know what you…
- Content Marketing
Ziflow: Manage Every Part of Your Content Review and Approval Process
The lack of process within organizations on developing content is actually pretty startling. When I receive an email with an error, see an ad with a typo, or click on a link that lands on a page not found… I’m honestly not that surprised. When my agency was young, we made these mistakes as well, pre-publishing content that didn’t make…
- Artificial Intelligence
Will Content Creators Survive AI?
Search engines have revolutionized the way we access information online. Search engines have become the internet’s gatekeepers by developing sophisticated algorithms that rank web pages based on relevance and popularity. As more people rely on these platforms for their information needs, search engine companies have capitalized on this traffic by introducing targeted advertising (PPC), effectively monetizing the content provided by…
- Marketing & Sales Videos
Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos
If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans, especially generative AI (genAI). GenAI is basically a language prediction model, not necessarily creative or factual. GenAI generates text based…
- Sales and Marketing Training
How To Avoid Getting Held Hostage by Marketing and Advertising Agencies
Starting my agency was an eye-opener into how business is done… and it’s often not very pretty. I don’t want this post to be an agency-bashing post since I empathize with many agencies and the difficult decisions they have to make. When I started, I was idealistic that I didn’t want to be that agency – one of those agencies…
- Content Marketing
Fireside: Simple Podcast Website, Hosting, and Analytics
We’re launching a regional podcast recorded in our Indianapolis Podcast Studio but we didn’t want to go through the trouble of building out a site, getting a podcast host, and then implementing podcast feed metrics. One alternative would have been to host on SoundCloud, but we’re a bit hesitant since they came close to shutting down – no doubt they’ll…
- Content Marketing
Create an Ultimate Customer Experience
While the Internet continues to evolve and has only been around for a couple decades, the world is quite well-versed at how to create a great customer experience. The parallels between the way you treat customers in person and the way you treat them online are quite similar when you’re trying to create the ultimate customer experience. Infographic by Monetate:…
- Mobile Marketing, Messaging, and Apps
How to Select the Right Mobile App Development Firm
A decade ago, everyone wanted to have their own little corner of the Internet with a customized website. The way users interact with the Internet is changing to mobile devices, and an app is a pivotal way for several vertical markets to engage their users, boost revenue, and improve customer retention. A Kinvey report based on a survey of CIOs…
- Customer Data Platforms
The Identity Puzzle in Customer Data Management
The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar, and demon king, has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart to slay him for good.…
