This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Marketing Infographics
Reasons Why Your CEO Should Be On Social Media
Did you know that only 1 out of 5 CEOs has even opened a social media account? In my opinion, that’s absolutely pitiful given that the core competency of virtually any executive nowadays should be their ability to communicate with prospects, customers, employees, and investors. Social media provides an amazingly efficient means to communicate the vision and leadership you want…
- Customer Data Platforms
Crunchbase for Salesforce: Identify, Import, and Synchronize B2B Prospect Data
Sales teams today face increasing pressure to close deals faster while working with limited resources. This challenge often means finding innovative solutions that streamline workflows and eliminate manual tasks. Enter Crunchbase’s new Salesforce integration, designed to simplify identifying and managing prospect accounts, helping sales teams focus on what matters most: closing deals. Crunchbase Crunchbase is a leading platform for discovering…
- Paid and Organic Search Marketing
All the Details You Need to Rank with Local SEO Marketing
We’ve really been having some fun with a local home service company here in Indianapolis and working on their inbound marketing efforts. Most of our experience to date has been working with enterprise clients who also hoped to rank regionally and we unlocked some great strategies for them. This specific client isn’t in any other city, though, and has a…
- Analytics & Testing
Kameleoon: Drive Growth with AI-powered Experimentation
Every interaction with a website or app counts, and improving user experience is critical for growth. However, managing experiments, optimizing features, and personalizing content can significantly challenge marketing, product, and development teams. That’s where Kameleoon steps in—a unified platform that brings web experimentation, personalization, and feature management into one powerful solution. Kameleoon Kameleoon provides a robust, all-in-one platform that empowers…
- Customer Data Platforms
Hunter: How To Find A B2B Contact Email Address In Seconds
There are times when you really need to just get an email address to contact a colleague that you don’t have in your address book. I’m always surprised, for example, how many people have a LinkedIn account registered to a personal email address. We’re connected, so I look them up, drop them an email… and then never get a response.…
- Content Marketing
Icon Fonts: The Best Libraries for Scalable, Cross-Platform Design
Icon style fonts and modern icon libraries are an essential part of every designer and developer’s toolkit. These collections provide vector-based icons—meaning they can be scaled to any size without loss of quality, ensuring crisp visuals on every screen from mobile devices to large displays. Unlike image-based icons, font-based or SVG-based icons offer far more flexibility: they can easily be…
- Mobile Marketing, Messaging, and Apps
Sinch Conversation API: One Simple API To Reach Customers Over Multiple Channels
In today’s mobile-first world, customers expect more accessible, personalized real-time communication with the brands they love and trust. One size fits all communications strategies are archaic; customers want to feel like a brand is speaking directly with them, not at them and the rest of their thousands-long contacts list. To gain a competitive edge and satisfy customers’ demands, businesses of…
- Sales Enablement, Automation, and Performance
Jobber: Commercial and Residential Service Estimates, Quotes, Scheduling, Invoicing, and Payments
My consulting firm has managed the marketing and integrations for several commercial and residential service companies. They all have one thing in common: the seamless experience they provide customers and the quality of the job they commit to is core to their business growth and success. In other words, when commercial and residential businesses make it easy to work with…
- Sales and Marketing Training
How To Lose A Client In 10 Days: Mistakes To Avoid In 2023
The rules in digital marketing change pretty fast these days, and it might be complicated to understand what are the main marketing trends, how happy are your customers with your service or what MarTech solutions should you choose to get an edge over the competitors. More and more frequently, customers can clearly define the type of goods and services they…
- Content Marketing
Understanding Color Models and File Formats in Graphic Design
When working on a creative project with a design team or preparing visual assets for print or digital use, it’s important to understand color models and file formats. Terms like RGB, CMYK, PNG, or vector graphics can sound technical, but they hold the key to achieving the desired outcome for your design. This guide will help you decode these terms,…
