This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Email Marketing & Automation
Sendlane: Empowering eCommerce Brands with Integrated Email, SMS, Review, and Form Management
E-commerce businesses face numerous challenges in retaining customers and driving repeat purchases. With the proliferation of marketing channels and tools, many companies struggle to create cohesive, personalized experiences that resonate with their audience. The fragmentation of customer data across multiple platforms often leads to disjointed messaging and missed opportunities for engagement. Moreover, the complexity of managing various marketing tools can…
- Analytics & Testing
Marketing Metrics that Matter
Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s easy to get caught up in data that – more…
- Paid and Organic Search Marketing
Rank Math: How To Use Custom Fields In Your WordPress Page Titles
As I’ve been building out our acronyms on Martech Zone, the inevitable happened when I had a single acronym with multiple definitions. Specifically, PaaS: Platform as a Service Payment as a Service At issue here is my page title is a duplicate. Both page titles were: What is PaaS? | Martech Zone Acronyms SEO audits with Sitechecker continued to nag…
- Marketing & Sales Videos
4 Video Production Myths And Their Solutions
We’ve been encouraging all of our clients to leverage video as part of an overall online marketing strategy. Many of your web visitors are abandoning your site altogether because there’s no video. Others are not even making it there because your videos don’t show up in results in video searches. YouTube continues to be a leading search engine behind Google……
- Mobile Marketing, Messaging, and Apps
How to Select the Right Mobile App Development Firm
A decade ago, everyone wanted to have their own little corner of the Internet with a customized website. The way users interact with the Internet is changing to mobile devices, and an app is a pivotal way for several vertical markets to engage their users, boost revenue, and improve customer retention. A Kinvey report based on a survey of CIOs…
- Analytics & Testing
Kameleoon: Drive Growth with AI-powered Experimentation
Every interaction with a website or app counts, and improving user experience is critical for growth. However, managing experiments, optimizing features, and personalizing content can significantly challenge marketing, product, and development teams. That’s where Kameleoon steps in—a unified platform that brings web experimentation, personalization, and feature management into one powerful solution. Kameleoon Kameleoon provides a robust, all-in-one platform that empowers…
- Sales Enablement, Automation, and Performance
Key Changes You Need To Make To Your Annual Sales Kick-Off Meeting
It’s getting to be that time of year again, when Sales and Sales Enablement leaders are planning their annual sales kick-off meetings. It’s no small task. In addition to the basic logistics of selecting a destination, blocking rooms and finding meeting space, there’s an unspoken pressure to top last year’s meeting. How can we make it bigger and better? What…
- Marketing Infographics
Reasons Why Your CEO Should Be On Social Media
Did you know that only 1 out of 5 CEOs has even opened a social media account? In my opinion, that’s absolutely pitiful given that the core competency of virtually any executive nowadays should be their ability to communicate with prospects, customers, employees, and investors. Social media provides an amazingly efficient means to communicate the vision and leadership you want…
- Customer Data Platforms
Crunchbase for Salesforce: Identify, Import, and Synchronize B2B Prospect Data
Sales teams today face increasing pressure to close deals faster while working with limited resources. This challenge often means finding innovative solutions that streamline workflows and eliminate manual tasks. Enter Crunchbase’s new Salesforce integration, designed to simplify identifying and managing prospect accounts, helping sales teams focus on what matters most: closing deals. Crunchbase Crunchbase is a leading platform for discovering…
- Marketing Books
Why Your Business Should Use Twitter
Many businesses continue to struggle with why they should use Twitter. Pick up a copy of Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It’s a fantastic book that documents the birth and growth of Twitter as an incredible new medium for businesses to communicate through. As I was reading the book, Shel mentions several…
