This is the most popular content on Martech Zone.
Martech Zone’s Most Popular Articles
- Customer Data Platforms
Zinklar: Global Market Research for Data-Driven Marketing Excellence
Staying ahead of the curve is not just an advantage; it’s a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are some key disadvantages: Lack of Customer Insight: Without market research, marketers miss out on understanding their target audience’s needs, preferences,…
- Paid and Organic Search Marketing
How to Integrate Your Content Strategy & Social Media Campaigns
The Age of Content Strategy It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. In truth, content has been a core part of online marketing ever since the earliest days of search engine optimization. With recent Google algorithm updates, however, such as Panda and Penguin, a solid content strategy…
- Analytics & Testing
How Data Onboarding is Helping Multi-Channel Marketing
Your customers are visiting you – from their mobile device, from their tablet, from their work tablet, from their home desktop. They connect with you via social media, email, on your mobile application, via your website and in your business location. The problem is that, unless you’re requiring a central login from every source, your data and tracking are fractured…
- Analytics & Testing
Create, Share and Impact Your Business KPIs
One of the issues that I’ve always had with analytics is that vendors think packing more and more measurements is the way to enhance their platforms. While it’s great to have thousands of variables to report on, understanding which variables actually have an impact on your business is much more difficult. And even understanding which variables do begs the question…
- Advertising Technology
10 Content Trends Advertisers Cannot Afford to Ignore
At MGID, we see thousands of ads and serve millions more of them every month. We track the performance of every ad we serve and work with advertisers and publishers to optimize the messages. Yes, we have secrets that we share only with customers. But, there are also big picture trends that we want to share with everyone interested in…
- Customer Data Platforms
Jotform: Capture and Integrate Your Event Registrations with a Customizable App In Minutes
Capturing event registrations has never been easier or more efficient. Traditional registration methods can be cumbersome, requiring multiple tools to manage forms, payments, and attendee communication. Event planners need a streamlined, professional solution that simplifies these processes while providing a seamless experience for attendees. JotForm Jotform simplifies event management by offering user-friendly tools to create and manage registration forms. Whether…
- Marketing Tools
5 Ways to Strengthen Process without Compromising Creativity
Marketers and creatives can get a little skittish when talk of process comes up. This should come as no surprise. After all, we hire them for their ability to be original, imaginative, and even unconventional. We want them to think freely, get us off the beaten path, and build an innovative brand that stands out in a crowded marketplace. We…
- E-commerce and Retail
Gelato: Scale Your Print-on-Demand Ecommerce Businesses Worldwide
Scaling an ecommerce business presents numerous challenges, from managing inventory and production costs to efficiently serving customers around the globe. Entrepreneurs and established enterprises must navigate these hurdles to grow their online presence and bottom line successfully. Fortunately, advancements in print-on-demand technology offer a compelling solution. Gelato Gelato is the world’s largest print-on-demand (POD) network, enabling local production and shipping…
- Content Marketing
Translation and Transcription to Enhance Video Marketing Performance
Looking for a high-quality translation company may not be the first thing you think about when determining the best path to enhance your video marketing campaign, but it should be. Video transcription services can help you to increase views and viewer interaction with your videos. It is important to remember that you need an accurate translation and check all of…
- Analytics & Testing
Campaignalyzer: Consistently Tag, Track, Execute, and Analyze your Analytics Campaigns
While we have a nice little UTM campaign builder on Martech Zone, it doesn’t offer the ability to store and consistently build your campaign URLs. Effectively managing and tracking your analytics campaigns can differentiate success and confusion. CampaignAlyzer is a versatile tagging solution designed to empower marketers and businesses with essential features. Let’s dive into how CampaignAlyzer can help you…
